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Director of Creative Strategy, Experiential
Location: Remote-first / NYC/LA/Miami preferred
Department: Strategy & Creative
Reports to: Partner/CCO
About TH Experiential
Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald’s, Sephora, L’Oréal, DoorDash, eBay, and IKEA.
We’re the go-to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop-ups and stunts to immersive conferences and social-first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next.
The Opportunity
We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience.
As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space.
What You’ll Lead
Strategic Thinking & Idea Development
Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.
Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.
Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas.
Attend intakes and outline strategy to win the business, review with CCO
Lead the creation of proposal decks with CCO final approval
360 Cross-channel marketing campaign development where applicable
Support pitch to clients
During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship
With work that is won, support active project development to ensure it meets the original vision, client expectations
Analyze wins/losses, improve agency win rates
Insights and trend tracking to support agency’s unique positioning
Keep abreast of technology innovations and its application for experiential marketing
Copywriting
Client Partnership & Growth
Present strategy and creative ideas to executive-level clients with clarity and impact.
Build relationships with key clients, proactively offering new thinking and growth opportunities.
Align strategies to client KPIs, ensuring measurable, business-driving results.
Thought Leadership & Innovation
Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations.
Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.
Agency Marketing
Support development of Agency marketing materials with the Partner, CCO
Lead case study generation, including plan for onsite content capture
Website updates
Agency marketing newsletters/new business development content
Social media content calendar
Collaborate with Partner/CCO on agency Thought Leadership, agency positioning
Manage award submissions
Your Background & Expertise
Hard Skills
7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.
Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals.
Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.
Fluent in google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.).
Soft Skills
Inspiring communicator who can lead cross-functional teams and build client trust.
Curious, culturally in-tune, and always scanning for what's next.
Balanced thinker, creative and analytical, fast-paced yet detail-oriented.
How You Lead
Visionary Mindset: You push boundaries and don’t settle for predictable ideas.
Collaborative by Nature: You lead with empathy and bring teams together around a shared vision.
Detail-Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out.
Culture Builder: You help shape a workplace people want to be part of,diverse, kind, driven, and open.
Perks, Benefits & Compensation
Competitive salary commensurate with experience and leadership level
Annual bonus tied to performance
Comprehensive healthcare: medical, dental, vision
401(k) with employer contribution after 1 year
Generous PTO: vacation, sick days, holidays, comp time
Remote-first with flexible hybrid options in NYC/LA/Miami
Creative, mission-driven team culture with high visibility and impact
Ready to Build the Future of Experiential?
This is your opportunity to help shape how brands connect with the world. If you're a strategic thinker who thrives at the intersection of creativity and cultural relevance, we want to hear from you.