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Content & Campaign Marketing Manager

Talent ShoreSouth Africa only

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About us

We are a social enterprise on a mission to ignite compassion and create a new generation of Global Citizens. Since 2012, we've provided impactful, ethical overseas learning programmes for students in further, higher, and vocational education across 9 destinations. We believe that travel as a young person is a profound educational experience that shapes who you become, influences your career choices, and develops leadership skills. Over the past decade, we've supported more than 7,000 students on 625+ programmes, combining educational workshops, climate action initiatives, and healthcare contributions. Through partnerships with UK, US and Australian institutions, we're empowering students to realise their potential to create positive change in the world.

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Content & Campaign Marketing Manager at Talent Shore · web2ua

Campaign planning & execution
Own the content marketing and campaign calendar, ensuring alignment with marketing strategy and business objectives
Contribute insights and creative ideas to campaign planning, working closely with the CMO to shape our marketing approach
Deliver engaging global marketing campaigns targeting academic institutions (careers services, study abroad offices, student unions) and students directly
Develop campaign concepts and supporting content frameworks aligned with customer journeys, from awareness through to booking and alumni advocacy
Monitor campaign performance against objectives, recommend course corrections, and continuously refine based on data and insights
Manage campaign timelines, deliverables, and stakeholder communication with strong project management discipline
Content development & production
Create compelling multi-channel content including blogs, web copy, programme guides, testimonials, video assets, and social media content
Translate the impact of our programmes, from climate action projects to healthcare contributions, into stories that inspire and inform
Deploy content directly to website and social platforms, or coordinate with supporting agencies including PR and paid media partners
Own and manage the content library, ensuring assets are organised, accessible, and up to date
Support brand compliance across the group, ensuring all content and communications reflect our mission, tone of voice, brand guidelines, and visual identity
Collaboration & stakeholder management
Work alongside internal teams (programme delivery, student support, partnerships) to capture authentic stories and insights
Partner with academic institutions to gather testimonials, case studies, and co-create content that supports their student engagement objectives
Coordinate with programme alumni and current participants to develop compelling user-generated content
Ensure technical accuracy by collaborating with subject matter experts on programme details, destinations, and impact metrics
Support teams across the organisation to maintain brand consistency in their communications
Tools & platforms
Manage content across our CRM (Zoho), CMS (WordPress), and project management tools
Create visual assets using Adobe Suite and Canva
Use analytics and insights to inform content decisions and improve campaign effectiveness over time

Content & Campaign Marketing Manager

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About us

Content & Campaign Marketing Manager

Apply now

About us

About the role

What you’ll do

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What you'll bring

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