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Description
We are looking for an ASO Manager to drive organic acquisition and conversion optimization on the Apple App Store and Google Play. Our mobile app is a top-rated product in its category, and you will be responsible for defending and expanding our rankings, improving conversion rates, and running rigorous experiments to maximize installs and engagement. You will work closely with creative, product, and marketing teams to ensure our app store presence is best-in-class.
Responsibilities
Own end-to-end ASO strategy for both Apple App Store and Google Play, driving organic installs and improving conversion rates
Conduct ongoing keyword research and optimization for titles, subtitles, keyword fields, and descriptions across both stores
Plan, execute, and analyze A/B tests on app store creatives (icons, screenshots, preview videos, feature graphics) using native tools and third-party platforms
Monitor and report on key metrics: keyword rankings, category rankings, conversion rates (impression-to-install), ratings, and reviews
Analyze competitor app store strategies and identify opportunities for differentiation
Manage and respond to user reviews strategically to improve ratings and sentiment
Stay current with App Store and Google Play algorithm changes, policy updates, and new ASO opportunities (in-app events, promotional content, LiveOps)
Collaborate with creative teams to produce high-converting store assets and localized content
Work with the SEO Manager and paid acquisition teams to align organic and paid mobile strategies
Manage relationships with ASO tools and vendors (AppTweak, Sensor Tower, SplitMetrics, or similar)
Requirements
3+ years of dedicated ASO experience managing apps on both iOS and Android
Demonstrable success in improving app store rankings and conversion rates
Proficiency with ASO tools such as AppTweak, Sensor Tower, SplitMetrics, Mobile Action, or equivalent
Strong understanding of Apple Search Ads and Google Play Console experiments
Data-driven approach with strong analytical skills and comfort working with large datasets
Experience with A/B and multivariate testing methodologies and statistical significance
Understanding of mobile user acquisition funnels and how ASO integrates with paid campaigns
Fluent English (written and spoken) — Hebrew is a strong advantage
Detail-oriented, proactive, and comfortable working autonomously with a remote manager
