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Lumexa Imaging is one of the country's largest providers of outpatient medical imaging. With over 5,000 team members and more than 185 outpatient imaging centers across 13 states, our team conducts more than 4 million outpatient studies annually. We are the partner of choice for health systems and radiologists, delivering best-in-class clinical excellence, operations, and state-of-the-art technology across our platform.
Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy rolling up your sleeves and working as part of a team to build brands? Does a career in healthcare and medical technology focused on improving patients’ lives inspire you? If so, we want to talk to you about our growing Marketing team!
The Sr. Marketing Manager should have experience in omni-channel, insights-based marketing, demonstrated capabilities in developing and executing online marketing strategy, and examples of measuring and communicating the impact of marketing efforts. This individual will lead integrated marketing for a Lumexa Imaging brand team, with emphasis on online strategy and execution, including website, digital, social and CRM. This Marketer will be responsible for effectively executing tactical campaigns and initiatives to drive demand for Touchstone Medical Imaging as part of our outpatient imaging portfolio. Reporting to the Sr. Director of Marketing, this person will have a physical space in the Raleigh, NC office with flexible remote work options, or completely remote from anywhere in the US with preference for candidates in NC, OK, or PA.
Essential Duties and Responsibilities:
Execution of Brand Strategy and Omni-Channel Marketing Campaigns:
◦ Aid in development of local market and customer strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable results ◦ Implement omnichannel strategies with tactical plans and marketing mix for Touchstone Medical Imaging to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and more ◦ Develop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales channels ◦ Implement Marketing Excellence framework, including segmentation/ targeting, business intelligence tools, and KPI reporting with marketing team ◦ Execute launch excellence for new center locations and technology/ innovation pipeline investments ◦ Engage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional efforts
Digital/Online Leadership:
◦ Plan, manage and execute brand digital and social marketing initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content dev ◦ Identify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insights ◦ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Minimum Qualifications:
Education/Licensing/Certification:
Bachelor’s degree in Business, Marketing or other relevant area
Experience (years and type):
5+ years of marketing/brand management experience with emphasis in online strategy
Experience working with a cross-functional team to achieve goals
Previous healthcare or consumer services experience desired, but not required
Knowledge and Skills:
Demonstrated capabilities with insights-based marketing brand strategy and omni-channel execution and measurement
Experience developing creative briefs and executing cohesive content strategy across channels
Experience in digital marketing strategy, website analytics tools (Google Analytics), and content management systems (WordPress, Elementor)
Experience with social media content/creative development and scheduling (LinkedIn, Facebook, Instagram; Canva; Hootsuite)
Knowledge of a broad array of tactical marketing mix, including developing materials for sales professionals and direct to consumer/patient materials
Experience with reputation management platforms
Ability to work in a highly matrixed organization and to deliver results through solid line and dotted line reporting relationships
Strong work ethic and high level of enthusiasm for the dynamic environment
Working knowledge of Adobe Creative Suite and Marketo, or other email marketing CRM platform
Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions/key stakeholders
Demonstrated project management skills; strong attention to detail and timelines
Proficient in Microsoft Office Suite
Lumexa Imaging provides a competitive compensation program to attract, retain, and motivate a high-performance workforce.
