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CircusTrix dba
Sky Zone
Senior Social Media & Community Manager
Full-Time
Hybrid in Dallas, TX, or Remote in O&O States
Department: Brand & Demand
Reports to: VP Brand & Demand Marketing
Travel: N/A
FLSA: Exempt
ABOUT US:
CircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks with more than 500,000 members and 60+ attractions. We create fun, high-energy experiences for all ages while hosting thousands of memorable birthdays, team events, and school parties each year. Recognized by Franchise Times and Entrepreneur, our success is driven by a culture of curiosity, creativity, and growth. At Sky Zone , we empower builders, problem-solvers, and lifelong learners to explore bold ideas, challenge assumptions, and make a meaningful impact—creating a place where imagination thrives and people are inspired to grow.
JOB SUMMARY:
The Sr. Social Media & Community Manager will serve as the day-to-day owner of Sky Zone 's social presence, bringing our brand to life through engaging content, authentic community interaction, and seamless execution across our owned social channels.
Working closely with the Vice President of Brand & Demand Marketing and Sky Zone 's social agency, this role will help execute the social strategy by managing publishing, fostering community engagement, coordinating creator and influencer activations, and ensuring content is delivered consistently across channels. As the internal champion for social, this individual will play a critical role in connecting marketing campaigns, park experiences, and customer conversations to build brand affinity and support demand generation.
The ideal candidate is passionate about social media, understands platform culture, enjoys engaging with online communities, and thrives in a collaborative, fast-paced environment.
RESPONSIBILITIES:
Social Media Strategy & Planning
Partner with Brand & Demand leadership and agency partners to develop and evolve Sky Zone ’s social strategy in alignment with broader brand, marketing, and business objectives Help shape annual and seasonal social plans, including channel roles, audience priorities, content strategy, and key opportunities for the brand Translate brand strategy, campaign priorities, and business objectives into clear social priorities and strategic direction Bring forward proactive recommendations on emerging platforms, evolving consumer behaviors, and opportunities to strengthen Sky Zone ’s social presence and relevance
Content Publishing & Channel Management
Manage the day-to-day publishing across Instagram, Facebook, TikTok, YouTube, and emerging social platforms
Execute the social content calendar in partnership with Sky Zone 's social agency and internal marketing team
Coordinate publishing schedules, approvals, and asset management
Ensure content is accurate, on-brand, and optimized for each platform
Support the execution of seasonal campaigns, promotions, partnerships, and brand initiatives across social channels
Community Management
Serve as the voice of Sky Zone across owned social channels by monitoring and engaging with comments, direct messages, tags, and brand mentions
Foster authentic conversations and build meaningful relationships with our online community
Identify opportunities to encourage user-generated content and guest participation
Escalate customer service, operational, or reputational issues to the appropriate internal teams
Help cultivate an engaging, positive brand experience across all social touchpoints
Content Creation
Capture engaging photo and video content that brings the Sky Zone experience to life across social platforms
Create and edit social-first content, including Reels, TikToks, Stories, and short-form videos using mobile-first editing tools
Produce timely, platform-native content that supports campaigns, seasonal promotions, partnerships, and cultural moments
Partner with the social agency to supplement produced content with authentic, in-the-moment storytelling
Assist with on-site content capture during events, park visits, creator activations, and brand experiences
Agency & Cross-Functional Partnership
Serve as the primary day-to-day partner to Sky Zone 's social agency
Collaborate on content planning, campaign execution, creator activations, and reporting
Coordinate with Brand, Digital, PR, Operations, Partnerships, and Creative teams to ensure integrated execution
Partner with company-owned parks to support local content opportunities and community engagement
Content Production & Coordination
Coordinate content requests, approvals, and production timelines
Work with creators, photographers, videographers, agency partners, and internal teams to facilitate content creation
Identify opportunities to capture authentic in-park moments that showcase the Sky Zone experience
Maintain and organize the social content library to support ongoing publishing needs
Creator & Influencer Support
Coordinate creator visits, influencer activations, and content capture
Support creator communications, scheduling, logistics, approvals, and deliverables
Partner with the social agency on creator identification, campaign execution, and content usage
Help identify opportunities for user-generated content and creator storytelling
Social Listening & Consumer Insights
Monitor social conversations, audience sentiment, and emerging cultural trends
Surface actionable consumer insights, recurring questions, and content opportunities to the marketing team
Identify opportunities for Sky Zone to authentically participate in relevant social conversations
Share ongoing recommendations to improve engagement, content performance, and community growth
Performance & Reporting
Monitor channel performance and key social metrics
Own preparing recurring reports on audience growth, engagement, and content performance
Provide insights and recommendations based on platform trends and audience behavior
Support the development of reporting frameworks that measure social's contribution to brand awareness, community engagement, and demand generation
QUALIFICATIONS:
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field, or equivalent experience
6-8 years of experience managing social media for a consumer, retail, entertainment, hospitality, lifestyle, or franchise brand
Deep understanding of Instagram, Facebook, TikTok, YouTube, and emerging social platforms
Experience with community management and social publishing tools such as Social, Sprout Social, etc.
Experience creating and editing short-form social content for Instagram, TikTok, Facebook, and YouTube Shorts
Strong understanding of mobile content creation, including composition, lighting, video editing, caption writing, and platform best practices
Comfortable shooting and editing content using an iPhone or similar mobile device
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
Strong understanding of platform trends, short-form video, creator culture, and social best practices
Experience working collaboratively with agencies and cross-functional teams
Experience supporting influencer or creator marketing programs·
Experience with Soci, Sprout Social, Sprinklr, Later, Hootsuite, or similar social management platforms
Experience working in entertainment, hospitality, retail, franchise, or consumer brands·
Passion for creating engaging content and building online communities
PHYSICAL REQUIREMENTS:
This position requires the ability to remain stationery, with or without reasonable accommodation.
Compensation range is $105,000-$130,000 + bonus opportunity, based on qualifications, experience, and performance. Full-time employees at CircusTrix enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.
Application deadline: November 2, 2026
While we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will continue to consider candidates until the position is filled. As a result, the posting may remain up beyond the stated deadline, but will not be removed before this date.
