Social Media Marketer – Caribbean region

This is a remote position.

About SkillHat

SkillHat is a global training institute. We provide expert training, coaching, and community to help professionals launch their dream careers in tech. Our immersive, hands-on courses teach cutting-edge, high-demand technical and strategic skills, producing resilient careers. Some of our programs include Business Analysis, Scrum, User Experience Design, Product Management, Project Management, and No-Code Software Development.

About the Role We are looking for a dynamic and creative Social Media Marketer based in the Caribbean regions to join our team at SkillHat . This is a remote role , ideal for someone who thrives on innovation, takes initiative, and is passionate about growing a brand’s online presence from anywhere. You will be responsible for driving organic lead generation, creating engaging content, and continuously optimising our strategies based on data and feedback.

Key Responsibilities:

• Develop and execute creative social media strategies across LinkedIn, Instagram, and our website.
• Create and manage content that drives engagement and generates at least 400 organic leads per month.
• Design and promote lead magnets (e.g., eBooks, guides) and collaborate with Sales Development Reps (SDRs) to optimise lead follow-up.
• Analyse data and feedback to refine social media campaigns and improve performance.
• Use tools like Zoho CRM and Zoho Social to manage and track interactions; recommend new tools that enhance productivity.
• Collaborate cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.

Requirements

• Proven experience in social media marketing with a track record of driving organic growth.
• Strong understanding of LinkedIn and Instagram algorithms and platform best practices.
• Ability to create engaging content, including graphics, short videos, and written posts.
• Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly).

Application Instructions:

• To help us get to know you better and see your skills in action, please include the following with your application:
• Your updated resume
• A link to your portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results
• Candidates based in Caribbean regions are strongly encouraged to apply.​
• Originally posted on Himalayas