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ABOUT OVERCAST DIGITAL
OverCast Digital is a leading triple-certified TikTok Shop Partner based in Irvine, CA. We specialize in providing comprehensive solutions for rising social commerce channels, including strategy, affiliate management, and LIVE shopping. Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social.
OverCast Digital is part of the Silk family of companies. While our teams work closely together, OverCast operates as a dedicated growth marketing and social commerce agency focused on TikTok Shop and emerging commerce channels. Please note that this position is specifically with OverCast Digital.
THE ROLE
Overcast Digital is looking for a Senior Manager to help lead our affiliate creator function. This person will help manage a team of Brand Creator Associates (BCAs, and contribute to a portfolio of complex client accounts. This is a hands-on leadership role for someone who wants both people management and direct client management, sitting at the intersection of affiliate strategy and execution.
The ideal candidate is energized by affiliate and creator marketing: outreach at scale, identifying performance patterns across hundreds of creators, and the operational detail that makes a program run smoothly. They're highly organized by nature — attention to detail is a core strength, both in client-facing deliverables and in coaching team members toward the same standard. They're a natural mentor, comfortable giving direct feedback to help team members grow. They move toward ambiguity as a natural problem solver, and showcase client-facing confidence. This person should be as comfortable leading a strategy call as they are reviewing a creator outreach list and messaging matrix.
TikTok Shop is a young, fast-moving platform — we're looking for someone who's experienced at affiliate marketing and people management, and who can ramp on TikTok Shop quickly.
WHAT YOU'LL DO
Manage a team of BCAs day-to-day: 1:1s, output review, turnaround and quality standards, coaching, and development conversations, partnering with Account Directors and Director of Creator Partnerships on performance feedback.
Own a portfolio of accounts as the senior affiliate lead: joining calls, directing strategy, and approving creative briefs.
Lead onboarding for new clients and brands launching onto affiliate, building the initial creator pipeline, setting outreach strategy, and standing up sampling logistics, then transitioning oversight as the account stabilizes and the assigned BCA ramps.
Partner on affiliate systems and tooling (Cruva and similar), surfacing friction from the execution level and piloting process changes at the BCA level.
Coordinate with the Creator Management team on the weekly creator tracking handoff and standard-to-VIP creator graduation trigger.
Partner with Account Managers and Account Directors on brief creation, campaign alignment, and marketing calendar coordination.
WHAT WE'RE LOOKING FOR
Required Experience
5+ years of affiliate or influencer marketing experience, including 3+ years in an agency setting (or equivalent multi-brand in-house).
1–3 years team management — coaching, running 1:1s, and co-owning performance conversations, not just overseeing freelance creators.
Experience as the client-facing strategic lead on accounts — owning account strategy and direction, presenting performance data, and leading calls with confidence, not just executing against a brief.
Experience partnering cross-functionally with Account Directors, Account Managers, and junior-level team members.
Strong analytical instincts — able to go beyond reporting metrics to identify what's actually driving creator and content performance.
Highly organized and detail-oriented, able to manage multiple accounts and priorities simultaneously without dropping the ball.
Desired Experience
TikTok Shop affiliate marketing experience (strategy or execution)
TikTok Live Shopping experience.
Experience with Cruva, Euka, or similar affiliate/creator outreach platforms.
Deep beauty or skincare category experience.
Additional category experience in CPG, lifestyle, or fashion.
Strong understanding of storytelling and content, and its direct impact on consumer purchasing behavior.
LOCATION
This is a fully remote role, open to candidates across the United States. Our core team is based in Irvine, CA and local candidates are welcome to work from our office if preferred.
