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About the Role
As a Account Based Marketing (ABM) Demand Generation Specialist (all genders), you are responsible for the planning, execution, and optimization of demand generation and account-based marketing (ABM) programs that drive pipeline growth and new revenue opportunities across global markets.
Working closely with the Director Growth & Brand as well as the Campaign Management, Product Marketing, Content, Sales, and Regional Marketing teams, you develop effective multi-channel campaigns and targeted ABM initiatives from existing content assets. In addition, you take ownership of publishing and maintaining marketing content across digital platforms and ensure a seamless customer journey throughout the entire buying process.
Your Responsibilities
Demand Generation
Global Planning, execution, and optimization of demand generation campaigns to increase lead generation, pipeline growth, and revenue contribution.
Supporting the development and execution of integrated campaigns across email, website, paid media, social media, webinars, and marketing automation platforms.
Close collaboration with the Director Growth & Brand, internal stakeholders from Content, Design, Product Marketing, Sales, and Regional Marketing, as well as external agency partners, to successfully plan, execute, and continuously optimize demand generation campaigns.
Monitoring campaign performance and continuously optimizing conversion rates throughout the marketing funnel.
Supporting lead nurturing and engagement programs in collaboration with Sales and Marketing stakeholders.
Account-Based Marketing (ABM)
Executing targeted ABM programs for strategic accounts and key market segments.
Collaborating with Sales teams to identify target accounts, buying centers, and relevant engagement opportunities.
Developing personalized content journeys and campaign experiences for defined target accounts.
Coordinating with the Director Growth & Brand, Sales, Product Marketing, Regional Marketing, Content, and Design teams, as well as external agencies, to successfully execute account-based marketing initiatives.
Analyzing account engagement, campaign influence, and pipeline contribution.
Supporting the alignment of marketing and sales activities within ABM initiatives.
Content Operations & CMS Management
Publishing, updating, and maintaining marketing content within CMS platforms such as TYPO3 and WordPress.
Creating and building landing pages based on existing content and campaign assets.
Optimizing website content for lead generation, user experience, SEO, and conversion performance.
Ensuring content quality, consistency, and compliance with brand guidelines.
Coordinating content updates across global websites and campaign landing pages.
Performance Analysis & Reporting
Monitoring and analyzing the performance of campaigns and ABM initiatives using relevant marketing and analytics tools.
Creating regular reports on lead generation, account engagement, conversion rates, and pipeline contribution.
Identifying optimization opportunities based on performance data and user behavior.
Supporting A/B testing and continuous improvement initiatives.
Your Profile
Degree in Marketing, Communications, Business Administration, or a comparable qualification.
Experience in Demand Generation, Digital Marketing, Account-Based Marketing (ABM), Marketing Operations, or a comparable environment.
Strong understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies.
Experience working with marketing automation, CRM, and analytics platforms.
Hands-on experience with CMS platforms such as TYPO3 and WordPress.
Ability to independently create and publish landing pages and web content based on existing marketing materials.
Knowledge of SEO, GEO, AEO, conversion optimization, and digital marketing best practices.
Analytical thinking and a data-driven approach to campaign optimization.
Strong organizational and communication skills.
Excellent German and English language skills, both written and spoken.
Join our Growth & Brand Marketing team and help develop targeted demand generation and ABM programs that drive sustainable growth and strengthen customer engagement
Our benefits
Impact & Collaboration: The opportunity to directly influence pipeline growth and marketing performance while collaborating closely with global Marketing, Sales, and Product teams.
Ownership & Innovation: A high degree of ownership and creative freedom in a dynamic, international environment supported by modern marketing technologies.
Vacation & leisure: 30 vacation days plus extra days off for your volunteer work and on your birthday
Financial extras: Christmas bonus, subsidy for company pension scheme, childcare allowance, bike leasing, Germany ticket, tax-free benefits via Edenred, and private accident insurance
Training: Digital learning platforms, internal and external training offers
EGYM Wellpass: Access to thousands of sports and wellness offers
Health & well-being: Stress prevention, health days, vaccinations, quiet and relaxation room
Work environment: Modern work at the campus with coffee bar, cafeteria, and free drinks
Events & team spirit: Summer and winter parties, afterworks, sports groups, own band as well as participation in events like B2Run
