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Category: Marketing
Location:
You'll own Saphly's voice across social media — building our brand from the ground up, growing our audience of sapphic literature lovers, and turning our community into an engaged, loyal readership. This is a creative, hands-on role with real ownership, reporting directly to the founder.
Responsibilities:
Develop and execute a content strategy across Instagram, TikTok, BlueSky, and Threads (and emerging platforms relevant to the BookTok/BookTagram space)
Create and schedule engaging content — graphics, reels, carousels, stories, and written posts — tailored to our audience of sapphic readers and indie authors
Manage community interactions: respond to comments, DMs, and mentions in a tone that reflects Saphly's values
Research and engage with relevant hashtags, trends, and conversations in the sapphic/LGBTQ+ literary community
Collaborate on promotional campaigns for author launches, new features, and platform milestones
Track performance metrics (reach, engagement, follower growth) and use data to continuously improve content strategy
Identify and coordinate with BookTok/BookTagram micro-influencers and indie authors for partnerships and cross-promotions
Contribute ideas for giveaways, reading challenges, and community-building campaigns
Requirements
Must-have:
2+ years of experience managing social media for a brand, publication, or creative platform
Strong content creation skills — comfortable making graphics (Canva or similar) and short-form video
Deep familiarity with Instagram, TikTok, and emerging platforms (Threads, BlueSky)
Excellent written communication — you can write copy that feels human, warm, and community-native
Understanding of social media analytics and KPIs (Meta Insights, TikTok Analytics)
Ability to work independently, manage a content calendar, and hit deadlines without hand-holding
Nice-to-have:
Personal interest in sapphic literature, romance, or the LGBTQ+ book community
Experience in the book/publishing space (BookTok, BookTagram, Goodreads communities)
Basic graphic design skills or experience with Adobe tools
Experience running paid social campaigns (Meta Ads, TikTok Ads)
Benefits
Fully remote — work from anywhere on a flexible schedule
Creative freedom — you'll have real input on Saphly's brand voice and visual identity
Direct collaboration — no layers, no bureaucracy
Equity/revenue share opportunity for long-term contributors as Saphly grows
Room to grow into a broader marketing role as the platform scales