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Position: Social Media Manager
Number of hours : 40 hours/week
Schedule: EST
Tasks:
Social Media Management
Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, X, LinkedIn, and others.
Create high-quality, engaging, and visually appealing content, including graphics, videos, and animations.
Design graphics for social media posts, advertisements, banners, and other marketing materials.
Monitor social media channels, respond to comments and messages, and engage with our community.
Content Creation
Copywriting: Write engaging and informative copy for social media posts, ensuring it is tailored to the audience and platform.
Multimedia Content: Develop a variety of content types, including blog posts, articles, and newsletters, to support social media efforts.
Stay updated on trends in the finance and real estate sectors to create timely and relevant content.
Engagement and Community Management
Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
Build and nurture relationships with followers, industry influencers, and potential clients.
Monitor social media channels for mentions and manage the company’s online reputation.
Analytics and Reporting
Prepare regular reports on social media metrics, providing insights and recommendations for improvement.
Evaluate the return on investment (ROI) of social media campaigns, particularly in terms of lead generation and conversion.
Analyze and report on social media performance using analytics tools, and adjust strategies to improve engagement and reach.
Advertising and Promotions
Plan and execute paid social media campaigns to promote financial and real estate services, properties, and events.
Manage and optimize the budget for social media advertising to ensure cost-effective campaigns.
Conduct A/B testing on social media ads to determine the most effective strategies.
Collaboration and Coordination
Work closely with the marketing, sales, finance, and real estate teams to ensure social media efforts align with overall business objectives.
Collaborate with clients to understand their needs and create tailored social media content that highlights their properties and financial offerings.
Manage relationships with external vendors, including freelance designers, photographers, and videographers.
Requirements:
Proven experience as a Social Media Manager or in a similar role.
Portfolio showcasing graphic design work and successful social media campaigns.
Experience with video editing and animation software is a plus
Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other design tools (Canva, Procreate, etc.).
Excellent written and verbal communication skills.
Creative mindset with the ability to generate innovative ideas.
Ability to manage multiple projects simultaneously and meet deadlines.
Strong understanding of social media platforms, algorithms, and best practices.
Experience with social media analytics and reporting tools.
Creative mindset with the ability to think outside the box and generate innovative ideas.
Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.
