R - Senior Brand & Content Manager

• (This is for a RevPilots ' client)
• Senior Brand & Content Manager

Full Time

Remote: USA - EST or Hybrid: Toronto, CA

Our client is transforming commerce with end-to-end AI that unifies discovery, conversations, and checkout into a single intelligent system that delivers autonomous, intent-driven shopping experiences. Reporting to the VP, Marketing, the Senior Brand & Content Manager owns our client's brand voice, narrative, and content ecosystem across all external touchpoints. This role ensures our client communicates clearly, consistently, and credibly to enterprise buyers, partners, analysts, and the broader market.

This role plays a critical part in shaping how our client is understood, trusted, and differentiated as an AI commerce leader, translating complex technology into compelling, human-centered stories.

Role Overview

The Senior Brand and Content Manager is responsible for developing, governing, and executing our client's brand narrative and content strategy across the website, thought leadership, customer storytelling, and executive communications. You will partner closely with Product Marketing, Design, PR, Marketing Agency, and executive leadership to ensure messaging is aligned, differentiated, and scalable.

This is a senior, hands-on role for a strategic storyteller who can think at the narrative level while driving high-quality execution across multiple formats and channels.

Key Responsibilities

Brand Narrative and Messaging

• Own and evolve our client's brand narrative, tone of voice, and messaging frameworks
• Ensure consistent and high-quality brand expression across website, campaigns, launches, and communications
• Translate complex AI, data, and commerce capabilities into clear, compelling stories for enterprise audiences
• Act as a steward of our client's brand, maintaining clarity and consistency as the company scales

Content Strategy and Execution

• Define and lead our client's content strategy across website, thought leadership, and customer storytelling
• Own website content strategy and ongoing optimization in close partnership with Design and Product Marketing
• Develop and oversee creation of blogs, POVs, whitepapers, bylined articles, and long-form content
• Lead the development and management of customer case studies, testimonials, and success stories aligned to key industries and use cases
• Establish editorial standards, content calendars, and review processes to ensure quality and consistency

Agency Leadership and Content Direction

• Provide strategic direction to our client's marketing agency on content themes, narratives, and priorities
• Review and refine agency-produced content to ensure alignment with our client's brand voice and positioning
• Partner with agency teams on campaign storytelling, website evolution, and thought leadership initiatives
• Ensure agency output supports our client's broader brand, product, and go-to-market strategy

Executive and Corporate Communications

• Partner with executives on ghostwritten content including LinkedIn posts, blogs, presentations, and speaking materials
• Support PR initiatives with strong narrative development and messaging alignment
• Collaborate with Product Marketing on launch messaging, announcements, and platform storytelling to ensure consistency across brand and product narratives

Cross-Functional Collaboration

• Work closely with Product Marketing to align brand narrative with product positioning and go-to-market strategy
• Partner with Design to bring content and storytelling to life visually and experientially
• Coordinate with Marketing Automation and Operations on content distribution, lifecycle management, and performance measurement

Qualifications

• Eight or more years of experience in brand and content roles within B2B SaaS or enterprise technology
• Proven experience owning and governing brand narrative and content strategy
• Exceptional writing, editing, and editorial leadership skills
• Experience working closely with product marketing, design, agency, and executive teams
• Comfortable operating in fast-paced, high-growth environments

What You Will Bring

• Strong narrative instincts and a clear point of view on modern B2B storytelling
• The ability to simplify complex ideas without losing substance or credibility
• A high bar for quality, consistency, and clarity across all content
• Curiosity about AI, commerce, and how technology is reshaping customer experiences
• A collaborative mindset with confidence working across senior stakeholders and partners
• Salary: $102,000-$118,000 USD
• Benefits: Health, Dental, Vision
• Originally posted on Himalayas