Brand, Vibes & GTM - Remote

About Replika

Replika is an AI companion loved by 35M+ users around the world. We’re redefining what it means to connect with technology – emotionally, intelligently, and personally. From mobile to VR, we’re building an experience that feels less like software and more like someone who gets you.

We’re scaling fast and taking on bold challenges to become the most human AI on the planet.

About the role

Brand, Vibes & GTM

We're launching. New product, new brand, and a hard October deadline. Someone owns what that brand looks like everywhere it shows up. You'll work alongside some of the best agencies in the world on identity and campaign, and you'll be the one who makes sure their work actually lands once it's ours. You'll set the visual identity from nothing, then build and lead the small team that carries it into everything after: social, content, every detail that makes the product feel like a specific thing and not a generic app. You know what's landing on Twitter this week, not last year. Beyond the identity work, you're also building vibecoded demos that get people talking before launch. Fast, rough, and good enough to make the room go quiet. You own the visual side of GTM too: the demos, the teasers, the first things people see before we're even live. You have taste people notice, and you know how to get a team pulling toward the same vision instead of five different ones. This is the kind of brand-from-scratch opportunity most people spend a career waiting for. Small team, huge canvas, no bureaucracy in the way.