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GROWTH MARKETER (DTC E-COMMERCE)
Location: Remote
Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)
Contract Type: Independent contractor
Language: Applications accepted in English only.
ABOUT PUROLABS
Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.
We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.
Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.
THE ROLE
We're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition.
This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably.
You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention.
You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales.
WHAT YOU'LL BE DOING
Paid Acquisition & Campaign Management
Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets
Develop systematic testing frameworks for audiences, creative angles, and landing pages
Scale winning campaigns while maintaining profitability and healthy unit economics
Monitor daily ad account performance and make data-driven optimisation decisions
Collaborate with creative team to provide performance feedback and strategic direction
Analytics & Performance Tracking
Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin
Build and maintain dashboards to track funnel performance and identify bottlenecks
Conduct cohort analysis and customer lifetime value modelling
Review campaign data to understand what's working and communicate insights clearly to the team
Present weekly performance reports with actionable strategic recommendations
Conversion Rate Optimisation
Run structured A/B tests on landing pages, product pages, and checkout flow
Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale
Identify friction points in the customer journey and implement solutions
Optimise email flows and post-purchase sequences to increase retention and LTV
Growth Strategy & Channel Expansion
Develop quarterly growth roadmaps aligned with revenue and profitability targets
Test and scale new traffic sources including TikTok, YouTube, and emerging platforms
Conduct competitor analysis and market research to identify growth opportunities
Proactively flag issues, spot inconsistencies, and solve problems before they escalate
WHAT WE'RE LOOKING FOR
Essential Experience
2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands
Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
Hands-on experience reviewing ad accounts and understanding campaign performance
Ability to provide clear feedback to creative teams based on data and performance insights
Proven ability to run structured experiments and iterate based on results
Technical Requirements
Expert-level proficiency with Meta Ads
Strong analytical skills with advanced Excel/Google Sheets and data visualisation
Experience with conversion tracking and attribution
Familiarity with Shopify and e-commerce analytics
Tech savvy and fast learner of new platforms/tools
Bonus Points
Experience with supplements, skincare, or subscription-based products
Knowledge of email marketing platforms like Klaviyo and retention strategies
Experience with TikTok or Google Ads
Background in health or wellness industry YOUR PERSONALITY Numbers-obsessed and data-driven. You make decisions based on metrics, not opinions Highly detail-oriented with the ability to spot inconsistencies and think strategically Proactive problem-solver who anticipates issues before they arise Strong communicator who can translate data into clear, actionable insights Self-starter who takes ownership and drives results independently
WHY JOIN US
Fully remote with flexibility during UK hours
Competitive rate and paid time off (including UK bank holidays)
Real ownership over growth strategy and performance outcomes
Work with a product that genuinely improves people's wellbeing
Join a fast-growing brand with proven product-market fit
IMPORTANT REQUIREMENTS
This is a remote contractor position (not employment)
Applications welcome from all countries
Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
