About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.
Job Description:
We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative .
This role blends creativity with performance: you’ll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers.
You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.
If you love coffee, content, and building a brand people truly connect with, you’ll thrive here.
What You’ll Own
Email & Lifecycle Marketing (40%)
Own the full email and SMS strategy and calendar (campaigns + automated flows).
Develop segmentation and personalization strategies to increase LTV and retention.
Build and refine lifecycle programs:
Abandoned browse & cart
Post-purchase education
Loyalty & VIP
Winback
Welcome/onboarding
D esign A/B tests to optimize creative, messaging, and conversion.
Partner with Growth to align emails with product launches and promotions.
Content Strategy & Development (40%)
Own the overall content calendar across social, email, landing pages, and UGC.
Create high-quality content that connects with coffee enthusiasts and café owners.
