Pay: $120,000 to $180,000/year with senior experience, plus a performance bonus paid as a % of ad spend on your winning creatives.
About Pearl West
Pearl West is a holding company building and scaling consumer brands in the health, wellness, and pet categories. Our leadership came from Mars Men, Gruns, Ryze, and Goli.
The Role
You will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly.
This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster.
We are looking for a creative who can ideate, not just iterate or imitate.
What You Will Own
Build and maintain the creative testing roadmap for Meta
Research customers, competitors, market trends, and winning ad formats
Develop new concepts, angles, hooks, scripts, headlines, and primary copy
Create clear briefs that editors can execute without unnecessary back-and-forth
Review creative performance with media buyers and identify why ads win or lose
Iterate quickly on winning concepts before performance declines
Build repeatable systems for producing and learning from creative at scale
Maintain a strong pipeline of new concepts so the account never runs out of tests
Your Strengths
You understand direct-response psychology and know how to turn customer pain points into compelling creative
You understand awareness levels and write differently to each one
You can separate a strong concept from a polished but ineffective ad
You are comfortable using performance data to make creative decisions
You are AI forward: AI is already part of how you research, ideate, and produce, and none of it reads like AI slop
You communicate clearly with editors, media buyers, and leadership
You move quickly, take ownership, and do not need constant direction
Minimum Requirement
You have created ads that spent $100,000+ in a single month, and you can demonstrate it.
KPIs You Will Be Accountable For
Number of high-quality new concepts launched each week
Percentage of concepts that produce viable or winning ads
Speed from insight to brief to launched creative
Total spend carried by your creatives (this is also the number your bonus is calculated on)
Your First 90 Days
Weeks 1-2: deep research across customers, account history, and competitors
Day 30: first batch of briefs live, including net-new concepts
Day 60: a net-new concept of yours carrying real spend; weekly learnings loop running
Day 90: your creatives carry a growing share of account spend
How to Apply
All applications go through this form:
Note: Due to the volume of applications, we will only reach out to candidates whose experience and qualifications align with the requirements of the role. Originally posted on Himalayas
