Senior Director, Brand Marketing

Summary:

The Senior Director for Brand Marketing will lead the development and execution of integrated marketing strategies, campaigns and partnerships that drive awareness, engagement, traffic, and conversion for Peace Out Skincare . Responsible for bridging brand storytelling and business priorities to deliver cohesive, full-funnel campaigns consistently across all paid, owned, and earned channels. Oversee the creation and implementation of annual and seasonal go-to-market plans across channels, prioritizing digital-first (specifically TikTok Shop, Amazon and DTC) with a secondary focus on wholesale, performance optimization and creative integration to every campaign. Responsible for driving revenue growth, market share expansion and profitability across digital and retail channels.