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SEO Specialist (Technical SEO, Content & Organic Growth) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours
About the Role
At Pavago , one of our clients is hiring an SEO Specialist to improve search visibility, increase organic rankings, and drive sustainable inbound traffic and conversions.
This is a hands-on SEO role covering technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics .
You’ll work closely with content, marketing, design, and development teams to ensure websites are technically healthy, search-friendly, authoritative, and continuously improving.
If you understand both the technical and content sides of SEO and enjoy using data to uncover growth opportunities, this role is a strong fit.
What You’ll Own
Keyword Research & SEO Strategy
Conduct in-depth keyword research using:
SEMrush
Ahrefs
Google Keyword Planner
Map keywords according to search intent, user behavior, and buyer journey stages.
Identify:
Ranking opportunities
Content gaps
Competitor weaknesses
High-value search terms
Build SEO strategies aligned with organic traffic, lead generation, and conversion goals.
Prioritize SEO opportunities based on potential business impact.
On-Page SEO & Content Optimization
Optimize:
Title tags
Meta descriptions
Headings
URLs
Internal links
Image alt text
Implement structured data and schema markup where applicable.
Conduct content audits and identify pages requiring optimization, consolidation, or expansion.
Ensure content balances search optimization with readability and brand voice.
Optimize landing pages and existing content for rankings and conversions.
Technical SEO
Conduct technical audits using Screaming Frog, Sitebulb, SEMrush, and similar tools.
Identify and resolve:
Crawl errors
Indexation issues
Duplicate content
Broken links
Redirect problems
Canonicalization issues
Manage and optimize:
XML sitemaps
Robots.txt
Canonical tags
Crawl architecture
Improve Core Web Vitals, page speed, mobile usability, and overall technical performance.
Collaborate with developers to prioritize and implement technical fixes.
Off-Page SEO & Link Building
Develop scalable, ethical backlink strategies.
Execute outreach through:
Partnerships
Guest posting
Digital PR
Relevant industry opportunities
Monitor backlink profiles and identify low-quality or potentially harmful links.
Support backlink cleanup or disavowal when appropriate.
Improve website authority and organic trust signals over time.
Analytics & SEO Reporting
Monitor:
Keyword rankings
Organic traffic
Search impressions
Engagement
Leads and conversions
Use Google Analytics and Google Search Console to analyze performance.
Build reporting dashboards using Looker Studio, Power BI, or similar platforms.
Prepare weekly and monthly SEO reports with clear insights and recommendations.
Adjust strategies based on performance data, search trends, and algorithm changes.
Cross-Functional SEO Support
Partner with writers to create SEO-focused content.
Collaborate with developers on technical implementation.
Support marketing and design teams with landing page optimization.
Provide SEO guidance during:
Website redesigns
Site migrations
Product launches
New content initiatives
Ensure SEO considerations are incorporated early into website and marketing projects.
Required Experience & Skills
2+ years of professional SEO experience.
Hands-on experience with:
SEMrush
Ahrefs
Screaming Frog
Google Analytics
Google Search Console
Strong understanding of:
Technical SEO
On-page SEO
Off-page SEO
Keyword research
Search intent
Link building
Experience working with CMS platforms such as:
WordPress
Webflow
Shopify
Strong analytical and problem-solving abilities.
Ability to turn SEO data into actionable recommendations.
Strong written and verbal English communication skills.
Experience implementing schema and structured data.
International or multilingual SEO experience.
Background supporting:
SaaS
E-commerce
Content publishing
High-growth digital brands
Basic HTML/CSS knowledge for collaborating with developers.
What Makes You a Great Fit
You understand both the technical and content sides of SEO .
You think beyond rankings and focus on traffic, conversions, and business impact.
You’re comfortable digging into data to diagnose performance issues.
You proactively identify SEO opportunities rather than waiting for instructions.
You stay current with search trends and algorithm changes.
You communicate technical recommendations clearly to non-technical stakeholders.
You’re highly organized and capable of managing multiple SEO initiatives simultaneously.
What a Typical Day Looks Like
You may:
Review rankings, traffic, and Search Console performance.
Research keywords and competitor opportunities.
Run technical SEO audits and prioritize issues.
Optimize existing pages for stronger rankings and conversions.
Brief content teams on new SEO-focused articles and landing pages.
Coordinate technical fixes with developers.
Review backlink opportunities and outreach initiatives.
Analyze performance and prepare SEO reports.
In short: you ensure websites remain technically healthy, highly visible in search, authoritative, and continuously growing organic traffic and conversions.
Key Metrics for Success (KPIs)
Organic traffic and search impression growth.
Growth in Page 1 and Top 3 keyword rankings.
Increased organic leads and conversion rates.
Improved Core Web Vitals and technical site health.
Reduction in crawl, indexing, and other technical SEO issues.
Growth in high-quality backlinks and domain authority.
Positive ROI from organic search initiatives.
Interview Process
Initial Phone Screen
Video Interview with Pavago Recruiter
Practical SEO Assessment (Site Audit or SEO Strategy Exercise)
Client Interview with Marketing Leadership
Offer & Background Verification
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video . This short, self-recorded video completes your application and can be recorded whenever it’s convenient.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. You can record your video as many times as you’d like before submitting it—only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.
Apply Now
If you’re an SEO Specialist who understands technical SEO, content optimization, keyword strategy, analytics, and organic growth , we’d love to hear from you.
Apply today and help build sustainable organic visibility, traffic, and business growth.
