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Outbound Marketing Specialist (B2B Lead Generation, LinkedIn & Cold Email) – Remote | EST Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST) Location: Remote — LATAM, South Africa, Pakistan & Eastern Europe Preferred
About the Role
At Pavago , one of our clients is hiring an Outbound Marketing Specialist to build and execute scalable B2B outbound systems targeting high-value prospects.
This is a hands-on, execution-focused role centered around:
B2B lead generation
LinkedIn prospecting
Cold email outreach
Prospect research and list building
Multi-channel campaigns
Copywriting and personalization
Pipeline generation
You’ll own the outbound process from prospect identification → outreach → engagement → qualified conversation .
This role is ideal for someone who understands B2B buyer psychology, knows how to build targeted outbound campaigns, and can continuously test and improve messaging based on performance.
What You’ll Own
B2B Outbound Strategy & Campaign Development
Build and execute outbound strategies targeting high-ticket B2B prospects
Develop scalable outbound playbooks, sequences, and prospecting workflows
Design campaigns focused on generating qualified conversations and meetings
Define and refine Ideal Customer Profiles (ICPs)
Test different:
Audiences
Messaging angles
Offers
CTAs
Outreach sequences
Continuously improve outbound performance through structured experimentation
Prospect Research & List Building
Build highly targeted prospect lists using tools such as:
LinkedIn Sales Navigator
Clay
Apollo
ZoomInfo
Segment prospects based on:
Industry
Company size
Geography
Job title
Seniority
Buying signals
ICP fit
You’ll also:
Research companies, decision-makers, and relevant buying triggers
Enrich and validate prospect information
Maintain clean and organized prospect databases
Prioritize quality and relevance over simply maximizing list volume
Cold Email & Multi-Channel Outreach
Build and manage outbound campaigns across:
Cold email
LinkedIn
Direct prospect engagement
Create personalized outreach sequences for high-value prospects
Manage follow-up cadences to maximize responses
Monitor email deliverability and campaign health
Optimize outreach based on:
Positive reply rates
Response rates
Meetings booked
Conversion rates
Use platforms such as Smartlead, Instantly, Lemlist, Apollo, or similar outreach tools
LinkedIn Outreach & Engagement
Use LinkedIn Sales Navigator to identify and engage target prospects
Execute personalized LinkedIn outreach campaigns
Build relationships with decision-makers through thoughtful engagement
Support founder and company positioning through LinkedIn
Create content designed to attract relevant B2B audiences
Engage with target prospects and communities to increase visibility and trust
Turn LinkedIn engagement into qualified conversations and pipeline opportunities
Outbound Copywriting & Personalization
Write compelling copy for:
Cold emails
LinkedIn messages
Connection requests
Follow-up sequences
Campaign CTAs
Lead magnets
You’ll:
Personalize messaging based on prospect context and pain points
Develop value propositions that resonate with B2B decision-makers
Test hooks, subject lines, CTAs, and positioning
Improve messaging based on real prospect responses
Balance personalization with scalable execution
Lead Magnets & Conversion Assets
Develop lead magnets and value-driven assets that support outbound campaigns
Identify offers that create a compelling reason for prospects to engage
Test different conversion assets across target audiences
Improve campaign-to-conversation conversion through stronger positioning and offers
CRM & Pipeline Management
Maintain accurate prospect and campaign records
Track conversations and opportunities inside CRM systems such as HubSpot
Document:
Outreach activity
Responses
Follow-ups
Qualified conversations
Pipeline progression
Ensure no high-potential prospect falls through the cracks
Maintain strong CRM hygiene and reporting visibility
Performance Tracking & Optimization
Track and optimize key outbound metrics including:
Positive reply rate
Overall response rate
Qualified conversations
Meetings booked
Outreach conversion rate
Pipeline generated
Campaign efficiency
Use campaign data to:
Identify winning audiences and messaging
Improve targeting accuracy
Refine outreach sequences
Eliminate underperforming approaches
Scale successful campaigns
What Makes You a Strong Fit
You:
Know how to turn cold prospects into genuine B2B conversations
Understand B2B buyer psychology and sales cycles
Are highly proactive and execution-focused
Can build outbound systems without requiring step-by-step direction
Care about pipeline generated — not simply emails sent
Write persuasive, concise, personalized outreach
Think analytically and continuously test your approach
Follow up consistently without losing organization
Thrive in fast-paced, growth-focused environments
Take ownership of results from targeting through conversion
Required Experience & Skills
2+ years of experience in:
Outbound marketing
Lead generation
SDR/BDR
Pipeline generation
B2B prospecting
Strong hands-on experience with LinkedIn outreach
Experience using tools such as:
LinkedIn Sales Navigator
Clay
Apollo
ZoomInfo
Experience building and managing cold email campaigns
Strong outbound copywriting and personalization skills
If you know how to build targeted prospect lists, write compelling cold outreach, generate conversations through LinkedIn and email, and turn outbound activity into measurable B2B pipeline , we’d love to hear from you.
This is a strong opportunity for an outbound marketer who wants ownership over the complete process:
