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Marketing Manager – Remote
B2B Marketing | Demand Generation | Salesforce Pardot | AI-Powered Marketing Position Type: Full-Time, Remote Location: Remote Working Hours: U.S. Business Hours Compensation: $3,500–$5,000 USD/month
About the Role
At Pavago , we’re hiring on behalf of one of our clients for a Marketing Manager to lead and scale the entire marketing function for a growing B2B managed IT and wireless services company.
This is a high-ownership leadership role designed for someone who combines strategic thinking with hands-on execution. You’ll work directly with the CEO to drive lead generation, strengthen brand awareness, optimize marketing performance, and build scalable systems that contribute directly to pipeline and revenue growth.
This is not a marketing coordinator role. You’ll own marketing strategy, campaign execution, reporting, vendor management, and marketing operations while leveraging AI to improve efficiency and results.
If you enjoy building marketing functions, making data-driven decisions, and creating measurable business impact, this role is a strong fit.
What You’ll Own
Marketing Strategy & Growth
Own the company’s marketing strategy and roadmap.
Develop initiatives that drive:
Lead generation
Pipeline growth
Brand awareness
Revenue growth
Analyze performance across all marketing channels and continuously optimize results.
Partner directly with executive leadership on strategic growth initiatives.
Identify opportunities to improve marketing processes, campaigns, and overall ROI.
Marketing Analytics & Reporting
Prepare and present monthly marketing KPI reports.
Monitor performance across:
LinkedIn
Salesforce Pardot (MCAE)
Salesforce Sales Engagement
Zoom Webinars
Google Search Console
Google Business Profile
Analyze campaign performance and identify trends.
Deliver actionable recommendations based on data and marketing insights.
Content Marketing & Thought Leadership
Own the company’s LinkedIn strategy and execution.
Create weekly LinkedIn content for:
Company page
Executive personal brands
Produce and distribute a monthly newsletter to approximately 12,000 subscribers.
Develop blog content strategies and editorial calendars.
Coordinate customer success stories and case studies.
Create content that supports:
SEO
Lead generation
Brand positioning
Audience engagement
Webinar & Demand Generation
Plan and execute webinars every 6–8 weeks.
Manage:
Registration campaigns
Email invitations
Reminder sequences
Post-event follow-up
Coordinate webinar logistics using Zoom.
Repurpose webinar recordings into additional marketing assets.
Support demand generation initiatives throughout the buyer journey.
Ensure marketing and sales remain aligned throughout the customer journey.
Support channel-partner marketing initiatives.
Website & Digital Presence
Manage website updates within Webflow.
Maintain and optimize:
Google Business Profile
Local search visibility
Monitor and respond to customer reviews.
Support future website redesign and company rebranding initiatives.
Contractor & Vendor Management
Hire and manage external marketing contractors including:
Graphic designers
SEO specialists
Web developers
Copywriters
Manage project timelines, budgets, and deliverables.
Ensure quality standards across all outsourced work.
Marketing Operations & AI
Build scalable marketing systems and workflows.
Improve reporting, campaign execution, and content production processes.
Leverage AI tools such as:
Claude
ChatGPT
Gemini
Use AI to accelerate:
Content creation
Campaign planning
Research
Performance analysis
Workflow automation
Continuously identify opportunities to improve marketing efficiency and ROI.
Requirements
Must-Have Qualifications
4–7 years of B2B marketing experience.
Experience owning or leading a marketing function.
Strong understanding of demand generation and revenue marketing.
Excellent written English communication skills.
Experience creating:
LinkedIn content
Email newsletters
Blog strategies
Hands-on experience with:
Salesforce
Salesforce Pardot (MCAE)
Salesforce Sales Engagement
LinkedIn
Webflow
Zoom Webinars
Canva
Google Search Console
Google Business Profile
Strong understanding of marketing analytics and KPI reporting.
Experience managing marketing vendors or contractors.
Strong knowledge of B2B sales cycles.
Active experience integrating AI tools into daily marketing workflows.
Ability to explain how AI improves marketing execution and business outcomes.
Nice to Have
Experience within:
Managed IT Services (MSP)
Telecommunications
Networking
Technology services
Experience marketing through:
Channel partners
VARs
Reseller networks
SEO knowledge.
Experience leading:
Company rebrands
Website redesigns
Website migrations
Experience scaling marketing operations for companies between $5M–$50M ARR .
Advanced experience with:
Claude
ChatGPT
Gemini
AI-powered marketing workflows
What Makes You a Strong Fit
Strategic thinker who enjoys executing.
Highly analytical and data-driven.
Comfortable owning an entire marketing function.
Strong business judgment and prioritization skills.
Self-starter who thrives with autonomy.
Organized and capable of managing multiple priorities.
Excellent communicator and collaborator.
Curious, resourceful, and continuously learning.
Naturally looks for ways to improve marketing systems and performance.
What a Typical Day Looks Like
Review marketing dashboards and KPI performance.
Create and schedule LinkedIn content.
Manage email marketing campaigns and newsletters.
Coordinate webinar planning and promotion.
Update website content in Webflow.
Meet with contractors and review deliverables.
Analyze campaign performance and pipeline contribution.
Collaborate with leadership on growth initiatives.
Identify optimization opportunities.
Use AI tools to accelerate planning, content creation, reporting, and decision-making.
In short: You own the company’s marketing engine—driving demand generation, content, marketing operations, and measurable pipeline growth while continuously improving systems and performance.
Key Metrics for Success (KPIs)
Marketing Qualified Leads (MQLs)
Marketing pipeline contribution
LinkedIn audience growth and engagement
Newsletter open and click-through rates
Webinar registrations and attendance
Website traffic and organic search growth
Lead conversion rates
Google Business Profile engagement
Campaign ROI
Marketing efficiency and execution quality
Why Join Us?
Direct collaboration with executive leadership.
Full ownership of the marketing function.
Opportunity to build and scale a modern B2B marketing engine.
Budget authority to hire and manage specialized contractors.
Fully remote work environment.
Competitive compensation.
Opportunity to lead future rebranding and website transformation initiatives.
High-impact role with significant long-term growth potential.
Interview Process
Application Review
Spark Hire Intro Video (3–5 minutes)
Final Client Interview
Offer & Onboarding
Assessment Process
Finalists will receive a sample monthly KPI report before the final interview. During the interview, you’ll discuss your priorities, recommendations, growth opportunities, and strategic decisions based on the data provided.
The assessment is designed to evaluate your marketing judgment, analytical thinking, and decision-making , rather than presentation design or memorization.
What Happens After You Apply
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video . This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.
Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
