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Marketing Automation Specialist – GoHighLevel, ManyChat & Funnels | Remote Position Type: Full-Time, Remote Working Hours: EST / U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Marketing Automation Specialist to build and manage lead-generation systems across GoHighLevel, ManyChat, funnels, CRM workflows, AI content, and marketing automation tools .
This is a hands-on execution role for someone who understands how to turn traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems.
You’ll own the infrastructure behind lead generation — from landing pages and Instagram DM automations to CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.
What You’ll Own
GoHighLevel & Marketing Automation
Build and manage workflows inside GoHighLevel (GHL)
Create automated email, SMS, follow-up, and nurture sequences
Build and maintain CRM pipelines and lead stages
Connect forms, landing pages, calendars, funnels, and CRM workflows
Automate repetitive marketing and operational processes
Monitor automation performance and troubleshoot workflow issues
Ensure leads are properly captured, routed, tracked, and followed up with
Prevent lead leakage across the marketing and sales funnel
Funnels & Conversion Optimization
Build landing pages, lead-generation funnels, and booking flows
Create clear conversion paths from initial engagement through booked calls
Improve funnel messaging, structure, and user experience
Monitor conversion rates and identify drop-off points
Test and optimize funnel elements based on performance
Strong understanding of lead generation and conversion funnels
Experience using ChatGPT and AI tools within marketing workflows
Experience with content repurposing and short-form content
Familiarity with Zapier, Make, n8n , or similar automation platforms
Ability to troubleshoot automation and lead-flow issues independently
Strong organizational and execution skills
Strong written English communication
Ability to work during U.S. EST business hours
Nice to Have
Experience supporting founders, coaches, agencies, or online businesses
Facebook and Instagram Ads experience
Conversion Rate Optimization (CRO) experience
Advanced prompt engineering or AI workflow experience
Experience with HeyGen or AI-generated video
Experience scaling inbound lead-generation systems
Experience connecting multiple marketing platforms through APIs or automation tools
Tools & Tech
GoHighLevel | ManyChat | ChatGPT | HeyGen | Zapier | Make | n8n | CapCut | Descript | Meta Ads
What Makes You a Strong Fit
You think in systems, funnels, automation, and conversion
You’re genuinely hands-on and enjoy building workflows yourself
You understand how marketing systems connect from traffic → lead → nurture → booking
You move quickly and troubleshoot problems independently
You care about measurable business outcomes, not vanity metrics
You know how to combine AI, content, CRM, and automation effectively
You continuously look for ways to eliminate repetitive manual work
You can take ownership without constant supervision
What a Typical Day Looks Like
You may start your day reviewing lead flow and troubleshooting a GoHighLevel workflow, then build a ManyChat Instagram DM sequence, optimize a booking funnel, repurpose long-form content into short-form assets using AI, and review the performance of a Meta lead-generation campaign.
You’ll regularly move between automation, funnels, CRM management, AI content, integrations, and conversion optimization .
In short: you build the systems that turn marketing activity into qualified leads and booked opportunities.
If you’re highly skilled with GoHighLevel and ManyChat , can build lead-generation funnels and automations from the ground up, and know how to use AI to make marketing systems faster and more effective, we’d love to hear from you.
Apply now and help build scalable marketing systems that turn content and traffic into measurable business growth.
