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LinkedIn Ads Specialist (B2B Lead Generation & Campaign Management) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: EST Time Zone
Location: Remote — Pakistan, LATAM, South Africa, Philippines Preferred
About the Role
At Pavago , one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts .
This is a hands-on, performance-focused role for someone who understands how to generate measurable B2B leads through LinkedIn Ads and can confidently manage multiple campaigns and clients simultaneously.
You’ll take ownership of:
LinkedIn Ads strategy and execution
B2B audience targeting
Campaign optimization
Lead generation and lead quality
Performance reporting
A/B testing
Client communication
Budget and ROAS management
If you have strong LinkedIn Campaign Manager experience and enjoy using data to continuously improve B2B advertising performance, this role is a strong fit.
What You’ll Own
LinkedIn Ads Strategy & Execution
Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts
Develop targeting strategies based on:
Ideal Customer Profiles (ICPs)
Buyer personas
Job titles and seniority
Industries and company characteristics
Funnel stages
Conduct market and competitor research to strengthen campaign positioning
Test different campaign formats, creatives, messaging, and ad variations
Structure campaigns for efficient B2B lead generation and scalable performance
Ensure campaigns align with client objectives, budgets, and KPIs
Campaign Optimization & Performance
Monitor campaign performance across active accounts
Track and analyze:
Cost per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Return on Ad Spend (ROAS)
Lead volume
Lead quality
Engagement
Optimize:
Bids
Budgets
Audiences
Targeting
Placements
Creatives
Campaign structure
Run structured A/B tests to improve performance
Identify underperforming campaigns and take corrective action
Find opportunities to scale successful campaigns
Audience Research & B2B Targeting
Research target markets, industries, companies, and decision-makers
Translate client ICPs into effective LinkedIn targeting strategies
Identify new audience segments and expansion opportunities
Analyze audience performance and refine targeting based on campaign data
Continuously improve lead quality through smarter segmentation and testing
Reporting & Analytics
Prepare weekly and monthly client performance reports
Maintain clear campaign dashboards and documentation
Translate advertising data into actionable recommendations
Report on:
Lead generation
Lead quality
CPL
Conversion performance
Pipeline contribution
Campaign ROI
Clearly explain what is working, what needs improvement, and what should be tested next
Client Communication & Account Management
Communicate directly with clients regarding:
Campaign goals
Budgets
Performance
KPIs
Optimization strategies
Present campaign results and recommendations professionally
Proactively communicate performance concerns and opportunities
Maintain accountability across multiple client accounts
Build strong client relationships through responsiveness, transparency, and consistent execution
Cross-Functional Collaboration
Work with creative, copywriting, and strategy teams to improve campaign performance
Provide data-backed recommendations for:
Ad creative
Messaging
Offers
Landing pages
Ensure campaign strategy remains aligned with broader client marketing objectives
Continuous Improvement
Stay current with LinkedIn advertising updates, features, and best practices
Research new:
Targeting strategies
Campaign formats
Optimization methods
B2B advertising trends
Continuously improve internal campaign workflows and reporting processes
Test new approaches to improve efficiency, lead quality, and overall performance
Required Experience & Skills
Must-Have Requirements
Proven hands-on experience managing and optimizing LinkedIn Ads
Strong proficiency with LinkedIn Campaign Manager
Experience managing multiple advertising accounts or client portfolios
Strong understanding of B2B lead generation
Experience optimizing campaigns based on:
CPL
CTR
Conversion rates
ROAS
Lead quality
Strong analytical skills with the ability to translate campaign data into actionable decisions
Experience with audience targeting, campaign testing, and budget optimization
Excellent written and verbal English communication skills
Strong organizational and time-management abilities
Ability to independently manage multiple campaigns and priorities
Availability to work during EST hours
Preferred Experience
2+ years of digital advertising experience , with a strong focus on LinkedIn Ads
Agency or multi-client advertising experience
Client-facing account management experience
Experience advertising for:
B2B companies
SaaS businesses
Professional services organizations
Familiarity with Google Ads or Meta Ads
Experience working with lead-generation funnels and conversion tracking
Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required
What Makes You a Strong Fit
You make optimization decisions based on data rather than assumptions
You understand how LinkedIn Ads differs from consumer-focused paid media
You can manage 10–15 accounts without losing attention to detail
You understand the difference between generating leads and generating qualified B2B leads
You’re comfortable communicating performance results directly to clients
You proactively identify problems and optimization opportunities
You’re highly organized and disciplined with campaign management
You take ownership of both campaign outcomes and client satisfaction
What a Typical Day Looks Like
You may start your day by reviewing performance across your client portfolio, identifying campaigns with changes in CPL, CTR, conversions, or lead quality.
Throughout the day, you’ll adjust budgets and bids, refine audience targeting, launch new creative tests, conduct competitor research, and analyze campaign performance.
You’ll also prepare reports, communicate recommendations to clients, and collaborate with creative and strategy teams on new campaigns and optimization opportunities.
In short: you ensure LinkedIn Ads campaigns consistently generate measurable B2B outcomes while maintaining strong campaign execution and client satisfaction.
Key Metrics for Success Lead generation volume Lead quality Cost per Lead (CPL) Return on Ad Spend (ROAS) Conversion rate Click-Through Rate (CTR) Campaign performance improvement over time Successful A/B testing and optimization Client satisfaction and retention Timely and accurate reporting Consistent campaign execution across the client portfolio
Why This Role Stands Out
Direct ownership of LinkedIn Ads across a diverse client portfolio
Strong exposure to B2B performance marketing
Opportunity to manage 10–15 active client accounts
High ownership over strategy, execution, optimization, and reporting
Direct client communication and measurable impact
Fully remote environment
Opportunity to grow into:
Senior Paid Media Specialist
Performance Marketing Manager
Paid Media Lead
B2B Growth Marketing
Interview Process
Initial Screening Call
Technical Interview
Practical Campaign Scenario / Optimization Task
Final Interview with Leadership or Client
Offer & Onboarding
Apply Now
If you have hands-on experience with LinkedIn Campaign Manager , understand B2B lead generation , and know how to optimize campaigns for CPL, lead quality, conversions, and ROAS, we’d love to hear from you.
Apply today and help build and scale high-performing LinkedIn advertising campaigns across a growing portfolio of B2B clients.
Important: Spark Hire Video Interview As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire .
This gives you an opportunity to introduce yourself, highlight your relevant LinkedIn Ads and B2B campaign experience, and explain why you’re a strong fit for the role.
Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.
#LinkedInAds #PaidMedia #B2BMarketing #LeadGeneration #PerformanceMarketing #LinkedInCampaignManager #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork Originally posted on Himalayas
