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Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B demand generation engine, with a strong focus on LinkedIn growth, founder-led content, audience engagement, and organic pipeline generation .
This is not a cold outreach or traditional social media management role.
You’ll work closely with the founder, who owns sales calls and closing, while you generate attention, build relationships with the right B2B audience, nurture inbound interest, and create a predictable flow of qualified opportunities.
The ideal candidate has personally used LinkedIn and organic content to generate B2B leads and understands that successful inbound marketing is measured by pipeline and revenue opportunities — not simply impressions, followers, or likes.
What You’ll Own
LinkedIn Content & Organic Lead Generation
Own the creation and execution of high-performing LinkedIn content, including:
Thought-leadership posts
Founder-led content
Carousels
Educational content
Strong hooks and opening lines
Conversion-focused posts
Authority-building content
You’ll:
Identify topics and angles that resonate with high-intent B2B prospects.
Translate founder expertise and business insights into compelling content.
Build and maintain a consistent publishing cadence.
Test hooks, formats, topics, and messaging.
Analyze which content attracts the right prospects.
Optimize content based on engagement quality and pipeline contribution.
Content-to-Pipeline Conversion
Your responsibility doesn’t end when a post is published.
You’ll actively turn engagement signals such as:
Likes
Comments
Profile visits
Connection requests
Inbound DMs
Content interactions into meaningful B2B conversations.
You’ll:
Identify high-potential prospects engaging with content.
Start natural, relationship-driven conversations.
Avoid generic or overly aggressive sales messaging.
Understand prospect needs and buying signals.
Qualify relevant opportunities.
Move qualified prospects toward conversations with the founder.
Maintain consistent follow-up without damaging trust.
Audience Engagement & Relationship Building
Engage consistently with founders, executives, and decision-makers.
Build relationships with target prospects before they enter a formal sales process.
Respond thoughtfully to comments and inbound messages.
Participate in relevant LinkedIn conversations.
Nurture prospects through value-driven interactions.
Re-engage warm opportunities when appropriate.
Build an audience that aligns with the company’s Ideal Customer Profile rather than chasing vanity follower growth.
Inbound Funnel Development
Build and optimize simple, scalable inbound funnels such as:
Maintain clear attribution between content activity and pipeline generation.
Required Experience & Skills
Core Requirements
2+ years of experience in one or more of the following:
Inbound Marketing
Content-Led Growth
B2B Demand Generation
Organic Lead Generation
LinkedIn Growth
Proven experience creating LinkedIn content for B2B audiences .
Demonstrated ability to generate inbound leads or sales conversations through organic content .
Strong copywriting and messaging skills.
Experience turning audience engagement into qualified conversations.
Strong understanding of:
B2B buyer journeys Funnel psychology Lead nurturing Organic demand generation Conversion optimization Strong written and verbal English communication.
Ability to work independently and take ownership of pipeline outcomes.
Availability during U.S. business hours.
Nice-to-Have Experience
Founder-led or executive personal brand marketing.
Experience building lead magnets and content offers.
Experience developing nurture sequences and inbound funnels.
Familiarity with:
LinkedIn analytics
CRM platforms
Content scheduling tools
Marketing analytics
Experience within:
SaaS
Agencies
Professional services
B2B service businesses
Founder-led companies
Experience working directly with founders or executives.
Understanding of sales pipeline management and lead qualification.
What Makes You a Strong Fit
You:
Know how to turn content into pipeline — not just engagement.
Have personally generated inbound opportunities through organic content.
Understand LinkedIn beyond posting and follower growth.
Can write compelling hooks and thought-leadership content.
Understand how B2B decision-makers consume content.
Are comfortable starting conversations with prospects.
Balance relationship-building with commercial objectives.
Think in funnels, systems, and conversion rates.
Combine creativity with analytical thinking.
Take ownership of qualified conversations and pipeline outcomes.
What a Typical Day Looks Like
Your day may include:
Writing and publishing LinkedIn content.
Turning founder ideas into polished thought-leadership posts.
Reviewing comments, DMs, profile activity, and other engagement signals.
Starting conversations with relevant prospects.
Following up with warm inbound opportunities.
Qualifying prospects before handing them to the founder.
Reviewing content and pipeline performance.
Testing new hooks, formats, and messaging.
Updating CRM records and tracking inbound opportunities.
Building or improving lead magnets and nurture flows.
Collaborating with the founder on positioning and pipeline quality.
In short: you build inbound demand by turning high-quality B2B content and audience engagement into qualified conversations and sales pipeline.
Key Metrics for Success
Number of qualified inbound conversations generated.
Qualified pipeline generated from organic channels.
Content-to-conversation conversion rate.
Conversation-to-call conversion rate.
Engagement from relevant decision-makers and target accounts.
Growth of the right B2B audience.
Lead magnet and nurture conversion performance.
Consistency and quality of LinkedIn content.
CRM and attribution accuracy.
Success is measured primarily by qualified demand and pipeline contribution — not vanity metrics.
Why This Role Stands Out
Direct ownership of inbound demand generation.
Opportunity to build a content-to-pipeline engine from the ground up.
Work directly with the founder.
Strong influence over messaging, positioning, and content strategy.
High visibility into how marketing translates into revenue.
Fully remote environment.
Strong career progression into:
Growth Marketing Lead
Demand Generation Manager
Head of Inbound
Head of Growth
Spark Hire Intro Video
As part of the application process, you’ll be asked to complete a short Spark Hire intro video .
We’d like to hear about:
Your experience with B2B inbound marketing and content-led growth.
Your experience creating LinkedIn content for founders, executives, or B2B brands.
A specific example of content you created that generated inbound leads or sales opportunities.
How you turn likes, comments, profile visits, and DMs into meaningful prospect conversations.
How you determine whether LinkedIn content is actually performing beyond impressions and engagement.
Your approach to writing strong LinkedIn hooks and thought-leadership content.
How you would build a simple content → conversation → call funnel.
Your experience with lead magnets, nurture flows, or organic conversion systems.
How you identify and qualify high-intent prospects from content engagement.
The metrics you use to measure content-driven pipeline generation.
Any experience you have working directly with founders or building founder-led brands.
Keep your responses clear, concise, and conversational . We’re particularly interested in evidence that you can connect content activity to real B2B conversations, qualified opportunities, and pipeline.
Completion of the Spark Hire intro video is required for your application to be considered.
Interview Process
Initial Screening Call
Spark Hire Intro Video
Recruiter Interview
Final Interview
Offer & Onboarding
Apply Now
If you know how to generate B2B pipeline through LinkedIn content , understand the difference between engagement and actual demand, and can turn audience attention into qualified conversations, we’d love to hear from you.
Apply today and complete the required Spark Hire intro video to move forward in the hiring process.
#InboundMarketing #DemandGeneration #B2BMarketing #LinkedInMarketing #LinkedInGrowth #ContentMarketing #ContentLedGrowth #OrganicGrowth #LeadGeneration #GrowthMarketing #RemoteJobs Originally posted on Himalayas
