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Google Ads Specialist
Search + Performance Max | Lead Generation | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours Location: Remote
About the Role
At Pavago , one of our clients is hiring a Google Ads Specialist to manage, optimize, and scale paid search campaigns across multiple client accounts.
This is a hands-on performance marketing role — not a strategy-only position .
You’ll be actively working inside Google Ads accounts every day to:
Optimize Search and Performance Max campaigns
Reduce Cost per Lead (CPL)
Improve lead quality and conversion rates
Troubleshoot conversion tracking
Test new campaign strategies
Scale campaigns that are performing
Deliver clear, data-backed performance insights
If you live inside Google Ads, understand lead generation, and know how to diagnose and improve underperforming campaigns , this role is built for you.
What You’ll Own
Google Ads Campaign Management & Optimization
Manage campaigns across:
Google Search Ads
Performance Max
You’ll actively optimize:
Bids
Budgets
Keywords
Search terms
Targeting
Ad copy
Campaign structure
Your focus will be on improving:
Cost per Lead (CPL)
Conversion rates
Lead quality
Campaign efficiency
ROI
This role requires active account management — campaigns should never simply be placed on autopilot.
Lead Generation & Performance Optimization
Manage paid campaigns specifically focused on generating qualified leads
Analyze campaign and funnel performance
Identify wasted spend and inefficient targeting
Improve keyword and search-term quality
Optimize budgets toward the strongest-performing campaigns
Identify opportunities to scale without sacrificing lead quality
Make fast, data-driven adjustments when performance changes
Campaign Setup & Testing
Build Google Ads campaigns from scratch, including:
Campaign structure
Ad groups
Keywords
Audience targeting
Ad copy
Conversion goals
Conduct ongoing:
Keyword research
Competitor analysis
Ad testing
Landing-page testing
Targeting experiments
A/B testing
Use results to continuously improve campaign performance.
Conversion Tracking & Technical Setup — Critical
Implement and maintain accurate conversion tracking using:
Google Tag Manager
Google Analytics
You’ll:
Configure conversion events
Validate tracking accuracy
Troubleshoot broken or missing conversions
Investigate data discrepancies
Ensure reliable attribution
Confirm campaigns are optimizing against meaningful business outcomes
You should be comfortable fixing tracking yourself rather than relying entirely on another technical team.
Analytics & Performance Monitoring
Monitor campaign performance using:
Google Ads
Google Analytics
Google Tag Manager
Campaign reporting dashboards
Analyze metrics such as:
Cost per Lead (CPL)
Conversion Rate
Cost per Conversion
Click-Through Rate (CTR)
CPC
Lead volume
Campaign efficiency
ROI
Identify underperformance quickly and take corrective action.
Reporting & Communication
Prepare weekly performance reports that clearly explain:
What’s working
What’s not working
Why performance changed
What should happen next
Translate advertising data into practical recommendations for internal teams and stakeholders.
Required Experience & Skills
Non-Negotiables
2+ years of hands-on Google Ads experience
Active Google Ads Certification
Proven experience managing lead generation campaigns
Strong hands-on experience with:
Google Search Ads
Performance Max
Google Tag Manager
Google Analytics
Experience setting up and troubleshooting conversion tracking
Strong understanding of keyword research and campaign optimization
Ability to analyze performance and make data-driven decisions
Strong written and verbal English communication
Ability to work during U.S. business hours
Ability to manage multiple campaigns or accounts simultaneously
Nice to Have
Google Shopping Ads experience
Meta Ads / Paid Social experience
GoHighLevel familiarity
Agency or multi-client account experience
Landing-page and conversion-rate optimization knowledge
Experience working with CRM-based lead attribution
What Makes You a Strong Fit
You:
Are inside Google Ads accounts regularly, not just reviewing reports
Know how to diagnose why CPL is increasing
Understand the difference between generating more leads and generating better leads
Can troubleshoot tracking without immediately handing the problem to someone else
Make decisions based on performance data
Test continuously instead of relying on one campaign setup
Proactively identify problems before they become expensive
Can confidently manage multiple client accounts
Take ownership of performance and outcomes
Who This Role Is NOT For
This role is not a strong fit for:
Candidates with only basic Google Ads knowledge
Marketers who have primarily observed campaigns rather than managed them
Strategy-only marketers without hands-on execution experience
Candidates without lead generation campaign experience
Candidates who rely entirely on others for tracking setup and troubleshooting
People uncomfortable managing multiple accounts simultaneously
What a Typical Day Looks Like
Your day may include:
Reviewing performance across client accounts
Identifying campaigns with rising CPL or declining conversions
Adjusting bids, budgets, keywords, and targeting
Reviewing search terms and eliminating wasted spend
Optimizing Search and Performance Max campaigns
Launching new ads or campaign tests
Conducting keyword and competitor research
Troubleshooting a conversion-tracking discrepancy
Checking Google Analytics and Tag Manager
Reviewing lead quality and campaign efficiency
Preparing client or internal performance reports
Identifying opportunities to scale successful campaigns
In short: you actively manage Google Ads performance every day, ensuring campaigns generate qualified leads efficiently and tracking remains accurate.
Key Metrics for Success
Reduced Cost per Lead (CPL)
Increased qualified lead volume
Improved conversion rates
Improved campaign ROI
Accurate and reliable conversion tracking
Efficient budget utilization
Consistent campaign testing and optimization
Fast identification and resolution of performance issues
Clear and actionable reporting
Strong performance across multiple client accounts
Why This Role Stands Out
Direct ownership of paid media performance
Hands-on management of multiple client accounts
Strong focus on measurable lead-generation outcomes
Opportunity to solve real tracking and attribution challenges
Fast-paced environment with significant learning exposure
Direct impact on client growth and marketing ROI
Fully remote environment
Career growth opportunities into:
Senior Google Ads Specialist
Paid Media Lead
Performance Marketing Manager
Head of Paid Media
Interview Process
Initial Phone Screen
Video Interview with Pavago Recruiter
Client Interview
Offer & Background Verification
Apply Now
If you:
Have 2+ years of hands-on Google Ads experience
Hold an active Google Ads Certification
Have managed Search and Performance Max campaigns
Understand lead-generation performance deeply
Can independently manage Google Tag Manager and conversion tracking
Care about CPL, lead quality, conversions, and ROI — not just clicks
Proactively optimize campaigns rather than leaving them on autopilot
We’d love to hear from you.
Important: Spark Hire Video Interview
As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire .
This is your opportunity to introduce yourself and highlight your experience with Google Ads, Search campaigns, Performance Max, lead generation, Google Tag Manager, Google Analytics, conversion tracking, and campaign optimization .
We recommend sharing specific examples of campaigns you’ve managed, including monthly ad spend, lead volume, CPL, conversion improvements, and how you diagnosed or fixed tracking and performance issues .
Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.
