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Ecommerce Manager (Shopify, CRO, Meta & Google Ads) – Remote | AEST Hours
Position Type: Full-Time, Remote
Working Hours: AEST Business Hours
About the Role
At Pavago , one of our clients is hiring an Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing brand.
This is not simply a paid media role.
You’ll take ownership across the complete ecommerce customer journey:
Shopify store performance
Conversion Rate Optimization (CRO)
Meta Ads & Google Ads
Customer acquisition
Retention & Klaviyo
Creative performance Technical SEO Merchandising Analytics & customer insights Success will be measured by overall ecommerce growth — including revenue, conversion rate, AOV, LTV, retention, ROAS, and profitability — rather than advertising metrics alone.
You’ll work directly with company leadership and collaborate with creative and development resources to identify opportunities, execute improvements, and continuously optimize the customer journey.
What You’ll Own
Ecommerce Growth & Store Performance
Own overall ecommerce performance and the end-to-end customer journey
Identify growth opportunities across:
Acquisition
Conversion
Retention
Merchandising
Customer experience
Analyze customer behavior and performance data to identify bottlenecks
Develop initiatives to improve:
Revenue
Conversion rate
Average Order Value (AOV)
Customer Lifetime Value (LTV)
Repeat purchase rate
Translate data into clear growth initiatives and recommendations for leadership
Shopify Store Optimization & CRO
Own ongoing optimization of the Shopify storefront
Improve:
Product pages
Collection pages
Landing pages
Navigation
Merchandising
Checkout flows
Identify and eliminate friction across desktop and mobile experiences
Implement theme-level Shopify improvements where appropriate
Partner with developers on more advanced functionality and website enhancements
Build and execute structured CRO initiatives
Test and optimize:
Offers
Bundles
Upsells
Cross-sells
Product presentation
Purchase flows
Use behavioral data to continuously improve user experience and conversion
Meta Ads & Google Ads
Own and optimize paid acquisition across:
Meta Ads
Google Search
Google Shopping
Performance Max
Responsibilities include:
Developing campaign structures and audience strategies
Building prospecting and retargeting campaigns
Creating custom and lookalike audiences
Managing campaign budgets and channel allocation
Uploading and managing creative assets from the creative team
Testing campaigns and scaling successful approaches
Improving ROAS while reducing CPA and CAC
Maintaining accurate:
Pixels
Conversion APIs
Event tracking
Attribution
Creative Strategy & Performance
You won’t be expected to personally produce every creative asset, but you will actively influence what gets created.
Analyze creative performance across paid advertising and onsite experiences
Identify winning:
Hooks
Messaging angles
Offers
Customer motivations
Creative concepts
Develop structured creative testing hypotheses
Provide data-backed recommendations to:
Designers
Copywriters
Content creators
Help the creative team understand what is working, why it is working, and what should be tested next
Retention Marketing & Klaviyo
Own performance analysis and optimization of retention marketing
Manage Klaviyo:
Segmentation
Lifecycle campaigns
Automated flows
Retention initiatives
Optimize:
Welcome flows
Abandoned cart
Browse abandonment
Post-purchase
Win-back campaigns
Identify opportunities to increase:
Repeat purchases
Customer retention
LTV
Email-attributed revenue
Improve email engagement and deliverability
Technical SEO & Organic Growth
Conduct technical SEO audits and implement improvements
Manage and optimize:
Indexing
Crawlability
Schema markup
Structured data
Metadata
Internal linking
Site architecture
Monitor website health and organic search performance
Identify opportunities to increase organic traffic and search visibility
Collaborate with content and development resources where needed
Analytics & Customer Insights
Use tools such as:
GA4
Shopify Analytics
Hotjar
Microsoft Clarity
Lucky Orange or similar behavioral analytics tools
You’ll:
Analyze acquisition, conversion, retention, and customer behavior
Identify funnel drop-offs and conversion friction
Monitor customer acquisition and lifetime value metrics
Evaluate channel and campaign profitability
Deliver monthly performance reporting
Turn data into actionable growth recommendations and execution plans
What Makes You a Strong Fit
You:
Understand ecommerce as an interconnected growth system rather than separate marketing channels
Think beyond traffic acquisition and advertising
Understand the full journey from ad → store → purchase → repeat customer
Are highly analytical and comfortable making decisions from data
Can identify and solve conversion and retention problems
Move comfortably between strategy and hands-on execution
Understand how creative performance affects acquisition and conversion
Can collaborate effectively with designers, developers, copywriters, and leadership
Focus on revenue and measurable business outcomes
Required Experience & Skills
Must-Have
3+ years of experience driving growth for ecommerce or DTC brands
Strong hands-on experience managing Meta Ads for ecommerce
Strong hands-on experience with Google Ads , including:
Search
Shopping
Performance Max
Proven experience owning the full ecommerce funnel from acquisition through conversion and retention
Strong hands-on Shopify experience
Experience improving:
Storefront performance
Merchandising
Product pages
Collection pages
Landing pages
Checkout experiences
Demonstrated success with Conversion Rate Optimization (CRO)
Experience optimizing:
Offers
Bundles
Upsells
Cross-sells
Purchase flows
Experience with behavioral analytics platforms such as:
Hotjar
Microsoft Clarity
Lucky Orange
Experience developing creative testing strategies
Strong understanding of ecommerce metrics:
ROAS
MER
CPA
CAC
AOV
LTV
Conversion Rate
Retention Rate
Hands-on Klaviyo experience
Strong understanding of lifecycle marketing, segmentation, automated flows, and retention
Strong technical SEO knowledge
Experience using GA4 and ecommerce analytics tools
Excellent written and verbal English
Ability to work independently and make data-driven recommendations
Nice to Have
Shopify Liquid experience
HTML, CSS, or JavaScript knowledge
Google Tag Manager experience
Strong ecommerce UX knowledge
Experience with A/B testing and experimentation platforms
Experience with DTC consumer brands
Understanding of AI search optimization and LLM-driven product discovery
What a Typical Day Looks Like
You may spend your day:
Reviewing revenue and ecommerce performance
Analyzing Shopify and customer behavior data
Identifying conversion bottlenecks
Optimizing product and landing pages
Reviewing Meta and Google Ads performance
Adjusting acquisition budgets and campaigns
Evaluating creative performance and developing new testing hypotheses
Improving Klaviyo flows and customer segmentation
Reviewing retention and repeat purchase performance
Implementing CRO and merchandising improvements
Monitoring technical SEO
Collaborating with designers and developers
Presenting growth opportunities to leadership
In short: You own the ecommerce growth engine across acquisition → conversion → retention → customer lifetime value .
Key Metrics for Success
Ecommerce revenue growth
Website conversion rate
Average Order Value (AOV)
Customer Lifetime Value (LTV)
Customer retention and repeat purchase rate
ROAS and MER
CPA and CAC
Email-attributed revenue
Organic traffic and search visibility
CRO experiment performance
Merchandising performance
Quality and accuracy of reporting
Successful execution of growth initiatives
Why This Role Stands Out
Full ownership of the ecommerce growth engine
Impact beyond paid advertising alone
Hands-on ownership across Shopify, CRO, acquisition, retention, and analytics
Direct collaboration with company leadership
Opportunity to influence creative strategy using real performance data
Ability to shape the customer journey from first click through repeat purchase
High autonomy and measurable business impact
Fully remote environment
Growth opportunities into:
Senior Ecommerce Manager
Head of Ecommerce
Ecommerce Growth Lead
Director of Ecommerce
Interview Process
Initial Phone Screening
Spark Hire Intro Video
Recruiter Interview
Client Interview
Final Decision & Offer
Apply Now
If you have strong Shopify, CRO, Meta Ads, Google Ads, Klaviyo, retention, and ecommerce analytics experience and know how to improve the entire customer journey — not just paid acquisition — we’d love to hear from you.
This is a high-ownership opportunity to drive growth across:
