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Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media .
This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over:
Google Ads and PPC campaigns
SEO and organic search growth
Paid media optimization
Social media engagement
Conversion and lead generation performance
Campaign analytics, testing, and reporting
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions , this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus
Build, manage, and optimize campaigns across:
Google Search Ads
Google Display Ads
Remarketing
Performance Max (PMax)
Own campaign execution from setup through optimization, including:
Keyword research
Audience targeting
Campaign and ad group structure
Budget allocation
Bidding strategies
Conversion-focused campaign scaling
Write and test:
Ad copy
Headlines
CTAs
Creative variations
Continuously monitor and optimize:
CPC
CTR
CPA
Conversions
ROAS
Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth
Conduct keyword and competitor research using tools such as:
SEMrush
Ahrefs
Google Search Console
Optimize:
Metadata
Page titles and headings
Internal linking
Website content
On-page SEO
Support:
Technical SEO
Content optimization
Organic growth initiatives
Keyword and content-gap strategies
Monitor:
Keyword rankings
Organic traffic
Search visibility
Website performance
Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement
Support social media growth and engagement across:
LinkedIn
Instagram
Facebook
Manage and support:
Post scheduling
Captions
Comments and DMs
Audience interactions
Social content optimization
Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.
Analytics, Reporting & Optimization
Track marketing performance across:
Paid advertising
SEO
Organic traffic
Social media
Analyze performance using:
Google Analytics 4 (GA4)
Google Ads
Meta Ads Manager
SEMrush
Ahrefs
Google Search Console
Prepare clear reports covering:
Campaign performance
Marketing KPIs
Tests and experiments
Performance trends
Optimization opportunities
Recommended next steps
Maintain organized documentation of campaign changes, tests, results, and learnings.
Conversion & Performance Optimization
Run structured A/B tests across ads, messaging, targeting, and landing pages
Identify conversion bottlenecks across acquisition funnels
Recommend improvements to landing pages and campaign experiences
Test new audiences, keywords, messaging, and creative approaches
Scale successful campaigns while maintaining cost efficiency
Use performance data to prioritize optimization opportunities
What Makes You a Strong Fit
You:
Think in terms of measurable marketing performance
Enjoy optimizing campaigns rather than simply launching them
Combine analytical thinking with hands-on execution
Understand both paid and organic acquisition
Proactively identify performance gaps and growth opportunities
Are comfortable testing new ideas and learning from data
Care about leads, conversions, and revenue — not just traffic
Can independently manage multiple marketing priorities
Required Experience & Skills
Must-Have
3+ years of hands-on digital or performance marketing experience
Strong practical experience with:
Google Ads
PPC / Paid Search
SEO
Social media management
Strong understanding of:
CPC
CTR
CPA
Conversion Rate
ROAS
Paid media optimization
Experience using:
Google Ads
Google Analytics 4 (GA4)
Google Search Console
SEMrush and/or Ahrefs
Meta Ads platforms
Strong keyword research and campaign optimization skills Strong copywriting and written communication skills Ability to interpret marketing data and make optimization decisions Strong organizational and reporting skills Ability to work independently in a remote environment during U.S. business hours
Nice to Have
Experience managing multiple client accounts
Experience with Meta Ads
Background in:
SaaS
E-commerce
B2B marketing
Experience with:
A/B testing
Landing page optimization
Conversion Rate Optimization (CRO)
Familiarity with:
Marketing automation
Content marketing
Email marketing systems
Experience building marketing dashboards or automated reports
Tools & Platforms
Google Ads
Google Analytics 4 (GA4)
Google Search Console
SEMrush
Ahrefs
Meta Ads Manager
LinkedIn
Instagram
Facebook
SEO and reporting tools
What a Typical Day Looks Like
You might:
Review Google Ads dashboards and marketing KPIs
Adjust campaign budgets, bids, keywords, and targeting
Test new ad copy, headlines, CTAs, and creatives
Analyze CPC, CTR, CPA, conversions, and ROAS
Monitor keyword rankings and organic traffic
Identify new SEO and content opportunities
Review social media engagement and audience activity
Analyze conversion performance
Document campaign tests and results
Prepare performance reports and recommendations for leadership
In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.
Key Metrics for Success
Paid Media
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Click-Through Rate (CTR)
Conversion Rate
Lead volume and quality
SEO & Organic Growth
Organic traffic growth
Keyword ranking improvements
Search visibility
Qualified organic leads
Social & Overall Performance
Social engagement and audience growth
Lead generation
Campaign conversion performance
Reporting accuracy
Consistent testing and optimization
Overall marketing ROI
Why This Role Stands Out
Direct ownership of Google Ads, PPC, SEO, and digital growth
Hands-on role with measurable business impact
Opportunity to work across paid and organic acquisition channels
Strong autonomy over campaign testing and optimization
Exposure to performance analytics and conversion strategy
Fully remote work environment
Growth opportunities into:
Performance Marketing Manager
Growth Marketing Manager
Paid Media Manager
Digital Marketing Lead
Interview Process
Initial Screening Call
Spark Hire Intro Video
Recruiter Interview
Final Interview
Offer & Onboarding
Apply Now
If you:
Love performance marketing and paid media
Have hands-on Google Ads and PPC experience
Understand how to grow organic traffic through SEO
Enjoy analyzing data and improving ROAS
Constantly test campaigns to improve conversions
Want ownership over multiple digital growth channels
This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.
