We are seeking an experienced Digital Marketing & E-Commerce Growth Manager to drive online revenue, inbound sales enquiries, B2B account acquisition, and long-term digital growth across Australia.
This is a hands-on, performance-driven role responsible for developing and executing the company's complete digital growth strategy—from attracting new visitors through SEO and paid advertising to converting them into customers and long-term business accounts.
You will work across all digital channels to increase online sales while generating qualified inbound enquiries from businesses purchasing office supplies, workplace products, furniture, cleaning supplies, packaging, technology, and facility products.
The successful candidate will own the complete digital growth strategy including SEO, AEO, GEO, paid advertising, content marketing, AI search visibility, conversion optimisation, CRM automation, email marketing, and sales funnel development.
Target Markets
Develop campaigns targeting:
Corporate Businesses
SMEs
Government Departments
Schools & Universities
Healthcare & Medical Practices
Aged Care Facilities
Construction Companies
Real Estate Agencies
Accounting & Law Firms
Hospitality Businesses
Warehouses & Distribution Centres
Manufacturing Companies
Retail Businesses
Facility Management Companies
Procurement Managers
Office Managers
Operations Managers
Executive Assistants
Purchasing Officers
Key Responsibilities
Revenue Growth & E-Commerce
Drive measurable revenue growth by:
Increase online sales revenue
Improve website conversion rate
Increase Average Order Value (AOV)
Improve Customer Lifetime Value (LTV)
Reduce cart abandonment
Increase repeat purchases
Optimise customer acquisition costs
Improve product merchandising
Develop promotional campaigns
Optimise category performance
Launch new product campaigns
Improve overall customer experience
B2B Lead Generation
Generate qualified inbound enquiries from:
Procurement Managers
Office Managers
Purchasing Officers
Executive Assistants
Schools
Government Departments
Healthcare Organisations
Corporate Businesses
Construction Companies
Hospitality Groups
Warehouses
Large Multi-site Organisations
Responsibilities include:
Landing page creation
Lead magnet development
Industry-specific campaigns
B2B sales funnels
CRM automation
Lead nurturing
Email sequences
Quote request optimisation
Contact form optimisation
Wholesale account generation
Corporate account acquisition
SEO, AEO & GEO
Develop strategies to improve visibility across:
Google Search
Google AI Overviews
ChatGPT
Gemini
Perplexity
Claude
Microsoft Copilot
Responsibilities include:
Technical SEO
On-page SEO
Category SEO
Product SEO
Local SEO
Enterprise SEO
Keyword research
Competitor analysis
Internal linking
Schema markup
Link building
Content clusters
Answer Engine Optimisation (AEO)
Generative Engine Optimisation (GEO)
AI search optimisation
Featured snippet optimisation
Knowledge graph optimisation
AI Content & Content Marketing
Develop high-performing content including:
Buying guides
Product comparisons
Industry articles
Procurement guides
Office productivity content
Workplace solutions
Category landing pages
Blog content
Video content
Case studies
Customer success stories
FAQ optimisation
AI-ready content
Content for AI search engines
Paid Advertising
Manage and optimise:
Google Search Ads
Google Shopping
Google Performance Max
Display Advertising
Meta Ads
LinkedIn Ads
Microsoft Ads
YouTube Ads
Remarketing campaigns
Responsibilities include:
Campaign strategy
Budget management
Audience segmentation
Conversion tracking
Attribution modelling
ROAS optimisation
CPL optimisation
CPA optimisation
Revenue scaling
Sales Funnel Development
Build and optimise:
Shopify funnels
WooCommerce funnels
WordPress landing pages
Quote request funnels
Corporate account application funnels
Lead generation funnels
Product launch funnels
Promotional funnels
Email automation
Abandoned cart recovery
Upsell campaigns
Cross-sell campaigns
Focus on maximising:
Lead conversion rate
Website conversion rate
Revenue per visitor
Customer Lifetime Value
Average Order Value
Email Marketing & Marketing Automation
Manage:
Klaviyo
Mailchimp
ActiveCampaign
HubSpot
GoHighLevel
Responsibilities include:
Automated workflows
Welcome sequences
Abandoned cart recovery
Customer retention
Re-engagement campaigns
Promotional campaigns
Seasonal campaigns
Database growth
Segmentation
Personalisation
Website & E-Commerce Management
Experience with:
Shopify
WooCommerce
WordPress
Responsibilities include:
Product optimisation
Category optimisation
Website UX improvements
Site speed optimisation
Conversion Rate Optimisation (CRO)
A/B testing
Search optimisation
Navigation improvements
Customer journey optimisation
Analytics & Reporting
Monitor and report on:
GA4
Google Tag Manager
Google Search Console
Microsoft Clarity
Merchant Center
Google Ads
Meta Ads Manager
Looker Studio dashboards
CRM reporting
Provide weekly and monthly reports covering:
Revenue
Leads
ROAS
Organic traffic
Conversion rate
AI search visibility
Keyword rankings
Pipeline growth
Ideal Candidate
We are specifically seeking someone with:
Minimum 5 years' experience in Digital Marketing and E-Commerce Growth
Minimum 5 years' experience managing Google Ads campaigns
