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About North Star Network
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.
Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.
We’re a multicultural, fully remote company uniting over 50 in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.
About The Role
We are looking for a Bulgarian Content Manager to plan, produce, and optimize high-quality content for our Eastern European markets.
In this role, you will be responsible for executing the editorial roadmap , ensuring content aligns with SEO priorities, audience expectations, and business objectives .
You will collaborate closely with SEO specialists, Editors, Writers, Product teams, and Business stakeholders to deliver engaging content that drives traffic, engagement, and conversions across our digital platforms.
Depending on the team structure, you may also coordinate Content Writers or Junior Content Managers , ensuring quality standards and smooth editorial operations.
Key Responsibilities
Content Planning & Execution
Create, plan and manage content production according to the editorial calendar and SEO priorities .
Conduct keyword research and competitor analysis to identify new content opportunities.
Create detailed content briefs , including target keywords, structure, and tone of voice.
Ensure all published content aligns with brand guidelines, audience expectations, and business goals .
Oversee the full lifecycle of content production, from ideation to publication , ensuring deadlines and quality standards are met.
When relevant, coordinate Writers or Junior Content Managers , reviewing progress and validating deliverables.
Content Optimization & Performance
Regularly update and optimize existing content to improve SEO rankings and user experience .
Monitor content performance using analytics tools and identify opportunities for improvement.
Ensure internal linking, metadata, and formatting follow SEO best practices.
Work closely with the SEO team to track performance metrics and adjust content strategies accordingly.
Quality Control & Collaboration
Collaborate with Writers, Editors, and Designers to ensure consistency and accuracy across all published content.
Review drafts to guarantee editorial quality, factual accuracy, and clarity .
Support the localization or adaptation of content for different Eastern European markets when needed.
Participate in content review sessions and share feedback to continuously improve editorial standards and workflows.
What We’re Looking For
2+ years of experience in digital content management, editorial roles, or SEO content strategy.
Strong understanding of SEO best practices and content performance metrics .
Excellent writing, editing, and organizational skills .
Ability to manage multiple projects and stakeholders simultaneously .
Experience working with CMS platforms (WordPress or similar) is a plus.
Familiarity with sports, betting, or iGaming industries is highly valued.
Fluent Bulgarian and English proficiency ; knowledge of Eastern European languages is a significant advantage, especially Czech and Polish.
Strong attention to detail and commitment to editorial quality and accuracy .
What We Offer
The opportunity to work on high-traffic sports platforms reaching millions of fans worldwide .
A fully remote role with flexible working hours.
A multicultural and collaborative team environment .
Career development opportunities within a fast-growing international media company .
A culture that values autonomy, innovation, and initiative .
A competitive salary , based on experience and profile.
Ready to Join Us?
If you're passionate about sports, digital content, and SEO , and want to contribute to the growth of leading sports platforms across Eastern Europe, we’d love to hear from you.
👉 Apply now and help shape North Star Network ’s content strategy across Eastern Europe.
