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Manager, China Business Operations & Strategy
Location: Remote Salary range - 112K - 134K At Nordic Naturals , we respect each individual for their uniqueness and the value they bring to our organization.
We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.
POSITION SUMMARY We are seeking a highly motivated and entrepreneurial BDM Manager, China to lead and support the continued growth and execution of our China business. This role will serve as the primary day-to-day business lead for China, managing the relationship with our strategic distribution and e-commerce partner, WPIC, while coordinating internally across sales, operations, finance, supply chain, and marketing teams.
This is a high-visibility role with significant long-term growth potential. The position is ideal for someone who combines strong analytical and organizational skills with business problem-solving, relationship management, and a proactive mindset. While the role is focused exclusively on China, the market represents one of Nordic Naturals ’ largest global growth opportunities, with the potential to scale significantly over time.
The ideal candidate is someone with several years of experience in international business, e-commerce, account management, sales operations, or business development who is looking to grow into a broader international leadership role over time.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform essential functions.
Partner & Business Management
Own and manage the day-to-day relationship with Nordic Naturals ’ China partner, WPIC
Drive accountability against business objectives, KPIs, timelines, and revenue targets
Coordinate regular business reviews, action plans, and performance updates
Ensure strong communication and alignment between WPIC and internal teams
Support the ongoing transition and optimization of Nordic Naturals ’ single-partner model in China
Sales & Growth Execution
Support development and execution of annual sales and growth plans for China
Identify opportunities to grow sales across key platforms including Tmall, JD, Douyin, and Little Red Book (LRB/Xiaohongshu)
Monitor business performance, identify trends, and recommend actions to improve growth and profitability
Assist in forecasting, inventory planning, and demand planning coordination
Support launch planning, promotional execution, and platform initiatives
Platform & Marketing Oversight
Partner closely with WPIC to align platform strategies and execution priorities
Review marketing initiatives and evaluate ROI and performance metrics
Help identify opportunities to improve traffic, conversion, customer acquisition, and brand visibility
Analyze sales data, platform performance, and competitive trends to support recommendations and decision- making
Cross-Functional Coordination
Work closely with internal stakeholders across supply chain, finance, operations, customer service, and marketing
Partner with Fiona and Guy on operational execution, administrative coordination, reporting, and ongoing business management
Ensure internal teams and WPIC have the information, approvals, assets, and support needed to execute effectively
Help resolve operational challenges and escalate issues proactively when needed
Business Analysis & Reporting
Prepare business updates, presentations, and performance reviews for leadership
Track KPIs, revenue performance, marketing spend, and platform trends
Deliver actionable insights and recommendations based on business data and market analysis
Support long-range planning and growth strategy discussions for China
Key Priorities (First 6–12 Months)
Successfully support and optimize the transition to the single-partner model with WPIC
Deliver against China revenue and growth objectives
Help scale emerging platforms including Douyin and Little Red Book
Improve forecasting, planning, and operational coordination
Enhance marketing effectiveness and ROI visibility
Strengthen communication, accountability, and execution cadence with WPIC
