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This is a remote position.
Location: Remote, South Africa-based
Start: Immediate
Duration: Initial engagement of 1 to 3 months, covering setup, testing and rollout
Rate (choose one structure)
Monthly retainer: R4,350-R6,960 per month for 20-30 hours
Per-launch project fee: R5,220-R8,700 per campaign launch
We are open to higher quotes from senior candidates with a proven compliance track record in financial education.
Payment terms
50% deposit upfront on engagement, 50% on campaign launch
Invoices paid within 7 days of the invoice date
About the role We're looking for an experienced paid media buyer to run Meta (Facebook/Instagram) and TikTok lead-generation campaigns for our upcoming live trading masterclass. We start with one main masterclass campaign, followed by ongoing promotional variations. The initial testing ad budget is R10,000-R25,000 per month, funded by us. We own the verified Meta and TikTok ad accounts. Scope of work (all included in your fee)
Build, launch and manage lead-gen campaigns targeting South African audiences.
Landing page builds in Systeme.io, WordPress or a similar builder, or direct-to-WhatsApp/email flows.
Pixel and conversion tracking. Base setup will be completed within 7 days of onboarding, and you will optimise events from there.
Compliance advice on ad copy, targeting and conversion layout.
Cost-per-lead monitoring and optimisation. Targets will be set together after initial testing.
Weekly summary reports by email to our administrative team.
What we provide
Finished video and graphic creatives
Ad copy, offer details and brand media
Verified Meta and TikTok ad accounts
Internal follow-up on all leads
Approval of all creatives and copy before they go live
Ad positioning Ads focus on educational masterclass registration, market commentary and trading fundamentals. Core message: "Learn trading analysis fundamentals and market risk management in our upcoming live masterclass." Financial education is a restricted ad category. All campaigns must follow Meta and TikTok policies, with no income guarantees and no promises of profit.
If an ad or account is flagged or restricted You will be paid for all setup and hours completed up to that point.
If the restriction is through no fault of the media buyer, the retainer stays active for up to 30 days while compliance appeals or backup campaign setups are processed.
After that, continued retainer payments depend on submitting appeals or adjusting the campaign setup to restore active running status.
Requirements
What you bring
Proven Meta and TikTok lead-gen results, with case studies showing spend, leads and CPL
Experience running ads for financial education or trading content, and navigating restricted-category policies
Experience with landing pages and WhatsApp lead flows
Based in South Africa
To apply Send two or three campaign examples with metrics, tell us which rate structure you prefer, and share your quote if it is above the range.
