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Director, Analytics
We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients
Key Responsibilities:
Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques Create and support executive level presentations and analysis of analytic and data solutions to support client needs Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes Present reports, POVs and other materials to clients on a regular basis over the phone and in person Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
Ensure data accuracy, integrity, and consistency across deliverables.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Qualifications:
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
Ability to identify business challenges and applying analytics-led strategies to address them.
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management Comfortable working in ambiguous situations Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
