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Job Summary
The Director of Brand Engagement helps translate Midwest Veterinary Supply ’s Marketing strategy into a cohesive brand experience across customer touchpoints. This role leads the day-to-day development and execution of brand engagement programs, content, creative design and production, clinic marketing, and events. In partnership with the VP of Marketing, the Director helps develop and activate the strategy, build consistent ways of working, and connect creative and engagement capabilities across the Marketing organization. The role supports Midwest’s commercial priorities by helping the company tell a clear, compelling story, strengthen customer relationships and deliver useful, consistent experiences for veterinary practices, Sales and manufacturer partners.
This is a remote position. Candidates must reside in one of the following states: Alabama, Arkansas, California, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, or Wisconsin. This role will require up to 10% travel.
Core Responsibilities
Brand Strategy & Planning
Partner with the VP of Marketing to develop, refine and execute brand positioning, messaging and engagement priorities aligned with Midwest’s business strategy.
Translate Marketing and business objectives into actionable plans, creative briefs and integrated campaigns.
Help ensure the Midwest and mVet brands are presented consistently and effectively across channels, materials and customer experiences.
Bring customer, market and competitive insights forward to inform brand and go-to-market planning.
Content, Creative & Production
Lead the planning and delivery of content development, creative design and production in support of Marketing priorities and cross-functional business needs.
Guide the team in developing clear, relevant and audience-focused content for customer, Sales and manufacturer partner needs.
Establish practical creative standards, review processes and workflows that support quality, consistency, efficiency and timely delivery.
Coordinate with Digital Marketing and Marketing Services to ensure creative and content support integrated campaigns and measurable business objectives.
Clinic Marketing & Customer Engagement
Lead the development and ongoing improvement of clinic marketing services and materials that help veterinary practices engage pet owners and support their businesses.
Plan and execute customer events, trade shows and other experiential or relationship-building programs in partnership with internal stakeholders.
Help evolve clinic marketing and customer engagement offerings into differentiated value for independent veterinary practices.
Partner with Sales and other customer-facing teams to understand needs, improve adoption and strengthen the customer experience.
Marketing Operations, Technology & Innovation
Help evaluate and improve tools, workflows and processes that support content, creative, project intake, asset management and production.
Contribute to Marketing technology assessments and recommendations in partnership with the VP of Marketing, Digital Marketing, IT and other stakeholders.
Identify opportunities to simplify work, improve collaboration and apply automation or AI-enabled tools where appropriate.
Support shared-service practices that make Brand Engagement capabilities accessible and effective across all Marketing pillars.
Team Leadership & Cross-Functional Partnership
Lead, coach and develop the Brand Engagement team, setting clear expectations, supporting professional growth and fostering a collaborative, accountable culture.
Help establish team priorities, capacity planning and work intake processes in alignment with Marketing-wide priorities set by the VP of Marketing.
Partner across Marketing Services, Digital Marketing, Sales, IT, Compliance and other teams to coordinate work, clarify responsibilities and deliver integrated programs.
Monitor the effectiveness of team workflows and engagement programs, sharing results and recommendations to improve quality, efficiency and business impact.
Supervisory Responsibilities
Provides day-to-day leadership, coaching, work direction and performance feedback for assigned team members; supports hiring, onboarding, development and performance management in partnership with the VP of Marketing and Human Resources.
Organizational Competencies
Performs responsibilities professionally and in a manner consistent with the needs of internal and external customers and Midwest Veterinary Supply policies, procedures and values. Demonstrates sound judgment, collaboration, accountability, adaptability and a commitment to the fiscal health of the company.
Job Requirements & Qualifications
Education
Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience.
Experience, Knowledge, Skills and Abilities
7+ years of progressive marketing experience, including brand, content, creative, events or customer engagement; leadership experience preferred.
Experience developing and executing integrated marketing programs and translating business priorities into clear briefs, plans and deliverables.
Demonstrated ability to lead multidisciplinary teams or workflows across creative, content, events and marketing operations.
Experience with brand standards, creative production, project/workflow management and marketing technology or asset management tools.
Strong communication, project prioritization, stakeholder management and cross-functional collaboration skills.
Ability to develop people, foster a collaborative culture and balance strategic planning with execution.
Preferred Qualifications
B2B marketing experience; animal health, veterinary or distribution experience strongly preferred.
Experience with clinic/practice marketing, customer events, trade shows or field enablement.
Experience evaluating creative workflow, project management, digital asset management or AI-enabled marketing tools.
Mental and Physical Demands
Ability to manage multiple priorities, analyze information, solve problems and make sound decisions in a fast-paced environment.
Regular collaboration with team members and internal and external stakeholders.
Prolonged periods of sitting and working on a computer; occasional travel to meetings, conferences or marketing events may be required.
Work Environment
This position may be performed in-office, hybrid or remotely, depending on business needs and company policy. This role will require up to 10% travel.
Job duties and requirements may be subject to modification to reasonably accommodate individuals with disabilities. Requirements are representative of the minimum levels of education, experience and skills required to perform the essential functions of this job. The job description does not constitute a written or implied contract of employment. Midwest Veterinary Supply reserves the right to revise or change job duties and responsibilities as the need arises .
Salary/Benefits :
We offer competitive pay and a comprehensive benefits package including Medical, Dental and Vision insurance, Life and Accidental Death & Dismemberment (AD&D) insurance, Short- and Long-Term Disability insurance, a 401k plan, paid holidays, and Paid Time Off (PTO). Our work environment is business casual, and we like to have fun with weekly relaxed dress days, monthly breakfasts and birthday celebrations, and regular events like holiday contests, cookouts, and employee appreciation celebrations.
About Us :
Midwest Veterinary Supply , Inc. (MVS) has provided quality service and merchandise to the veterinary profession since 1961. Our products are distributed from eight branches located in key geographic locations within our trade area. We take great pride in getting our orders out the same day as called in and having the product in the customer's hand the next day. MVS carries products and equipment from most major manufacturers. As we continue to grow, our goal will be, as it has always been, to provide the veterinary profession the very best in service along with quality merchandise at fair and competitive prices.
Midwest Veterinary Supply believes in providing equal employment opportunities for all employees and will not violate any law prohibiting discrimination for or against any employee or applicant for employment on the basis of any characteristic protected under local, state, or federal statute, ordinance, or regulation. To view applicable employment notices, please click here to visit our Careers page. California residents, click here to view the California Consumer Privacy Act Disclosure.
