Reporting: Founder (CEO) — weekly 30-minute data review
WHERE WE ARE GOING (Our 3-Year Vivid Vision) We are already at 1 lakh customers today — and by 2029, Drishti Clarity Lab will serve 10 lakh paying customers: people who do NOT believe in magic. They understand accountability, and they come to us for clarity and a real action plan that helps them move forward — not vague predictions. We are the most trusted name where Vedic wisdom meets behavioral science, profitable and growing without burning money on ads. And just as our customers believe in action over magic, we need team members who are action-oriented and believe in action, not magic.
If that future excites you, read on. If it does not, this role is not for you — and that is okay.
ABOUT US Our goal is to guide people who are under mental stress because they cannot make the right decisions. These life confusions directly hurt their health, wealth and relationships. We pull them out of that confusion and give them complete clarity — along with a clear, action-oriented blueprint — so their stalled growth and happiness can return.
Drishti Clarity Lab (DCL) blends 20 years of Vedic astrology expertise with modern behavioral science. We deliver personalized clarity blueprints to an Indian audience, primarily through Meta Ads. We are a small, self-funded team that has reached profitability — now we need one sharp owner to take us from steady to scaled.
HOW WE WORK (Our Values) We live by Satya (truth). We only sell what we genuinely believe in. If you are someone who will sell anything to anyone, we are not the right fit. We want an honest operator who builds long-term trust.
THE ROLE (Read This Carefully) This is NOT a "just run ads" job. You will OWN revenue, not just channel metrics. Like a second-in-command, you take our growth engine end-to-end: bring new customers in efficiently, fix where they drop off, and — most importantly — get more value from the 1 lakh+ customers who already trust us.
WHAT SUCCESS LOOKS LIKE IN YOUR FIRST 90 DAYS We believe in clear targets, decided by data and gut together. By day 90, you will have:
Re-activated our existing customer base — generated measurable repeat revenue from the 1 lakh+ past buyers (your #1 mission).
Moved CPA closer to our ₹200 target, with stable, profitable campaigns.
Reduced our Add-to-Cart to Checkout drop-off (currently ~23%) through tested funnel fixes.
Set up a clean weekly reporting rhythm so the whole team sees the numbers honestly.
WHAT YOU WILL OWN (Ongoing)
Meta Ads: daily optimization, preventing learning-phase resets, killing underperformers fast.
Funnel: landing-page and retargeting experiments to plug leaks.
Repeat Revenue: email, WhatsApp and retargeting to existing customers; revive high-value offers that worked before.
Copywriting: write high-converting ad scripts (Hindi/Hinglish) and landing-page copy that speaks to our audience and drives action.
Data analysis: read the numbers across Meta Ads, CRM and analytics — spot what's working and what's not, and make decisions from data, not guesses.
Data discipline: track everything in our Zoho ecosystem; report honestly, no guesswork.
WHAT WE ARE LOOKING FOR
2–4 years running Meta Ads for a D2C / e-commerce brand or agency.
Proven ability to tie your work to revenue, not just clicks/impressions.
Comfortable with numbers — basic Excel/analytics, funnel thinking.
Bonus: Hindi-speaking / Tier 2-3 audience experience, and retention/upsell experience.
Strong copywriting — can write ad scripts and landing-page copy in Hindi/Hinglish that actually converts (please share samples).
Solid data analysis — comfortable reading dashboards, finding patterns, and drawing conclusions from numbers.
Owner mindset — you want to grow into a second-in-command, not just clock hours.
PROOF OF DELIVERY — This Is Non-Negotiable We do not hire on talk. We hire on evidence. In your interview you must be ready to SHOW, not just tell:
Screen-share a real account, dashboard, or report you personally built or ran (Meta Ads Manager, a tracking sheet, an analytics dashboard, a campaign result).
Bring at least one written record / screenshot / short screen-recording (even a 5-minute video) that proves a result you delivered — with before and after numbers.
Every achievement you claim must come with specific numbers and dates. "I increased sales" is rejected. "Jan to Jun 2024, I grew revenue 47%, from ₹2cr to ₹2.94cr" is what we want.
If you cannot show proof of what you have done, please do not apply.
TWO QUESTIONS THAT WILL DECIDE YOUR APPLICATION Answer both in 4–5 lines each, with numbers:
Q1: Describe one time you generated revenue from an EXISTING customer base (not new acquisition). What did you do, and what was the measurable result?
Q2: Tell us about one project or campaign that completely FAILED. What happened, what was your part in it, and what did you learn? (There is no right answer to Q2. Saying nothing ever failed is itself a red flag.) OUR HIRING PROCESS (Please Read) We follow hire slow, fire fast. Our process has clear stages:
You read our Vivid Vision (sent with this), and reply with "Please interview me" if the future excites you.
Interview rounds where you show proof of your work (see above).
Reference checks: before the final round, we WILL call your past managers. Please keep their names and contacts ready. (A-players are happy about this; it is a chance to shine.) After joining, the first 90 days decide long-term fit, measured against the clear targets above.
HOW TO APPLY Send the following to :
Your CV / portfolio.
Your written answers to Q1 and Q2 above.
At least one proof (screenshot / dashboard link / short video) of a result you personally delivered.
One line: best CPA you personally achieved, for what product, at what monthly ad spend.
One writing sample: an ad script or landing-page copy you wrote (Hindi/Hinglish preferred).
