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Director of B2B Sales

Max RetailUnited States only

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Max Retail is a cutting-edge technology platform enabling independent retailers and brands to sell their excess inventory online effortlessly. Our mission is to become the largest supply chain that holds no inventory, providing a seamless connection between supply and global demand. We empower our partners with the tools they need to thrive in an increasingly competitive market.

MaxRetail is a two-sided marketplace that helps independent retailers turn overstock inventory into revenue. We are hiring a Director of Sales to own the retailer acquisition engine: keep our current motion running, hit closing and conversion targets, and scale the team, playbooks and automation behind it.

This is a hands-on leadership role. You will coach reps on calls, run role plays, staff tradeshow booths, and own the forecast. You will also partner with RevOps and Product to automate what can be automated and remove the bottlenecks that slow new retailer growth.

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Director of B2B Sales at Max Retail · web2ua

Revenue and closing
Keep the current sales motion running without disruption while you improve it.
Drive strong, consistent close rates on our current motion.
Improve SQL to close conversion across inbound and outbound.
Own sales metrics, reporting and forecasting, with a forecast leadership can plan against.
Know the key business inputs that drive sales (lead volume, lead source mix, speed to lead, demo held rate, onboarding completion) and actively influence them.
Outbound team performance
Manage outbound SDRs to consistent, high-quality demo volume.
Manage full cycle closers to clear demo and closing goals.
Hold in-house and outsourced outbound partners to the same performance standards.
Coaching and enablement
Review call recordings with RevOps and turn findings into better workflows and follow up templates.
Run regular role plays on objection handling based on the sales playbook.
Join live calls with reps to help close deals and model what good looks like.
Scale our playbooks so new reps ramp faster and results do not depend on a few top performers.
Recruit, hire and train new cohorts and get them producing quickly.
Incentives and motivation
Design spiff and incentive plans that align with business goals and stay within budget.
Motivate the team to hit or exceed goals.
Build a supportive, uplifting, growth mindset culture where reps want to stay and improve.
Automation and scale
Automate cold outbound and inbound motions where it improves speed or consistency.
Use AI to increase team efficiency and throughput.
Partner with Product and RevOps to remove self serve bottlenecks and scale new seller counts.
Identify gaps in seller onboarding that cause new seller churn and drive the fixes.
Tradeshows
Own tradeshow execution end to end: activation, staffing and the onsite experience.
Ensure the team collects leads and gives demos on site.
Own conversion of tradeshow leads after the show.
First 90 days
Days 1 to 30: learn the motion, sit in on calls, audit the pipeline, metrics and current playbook.
Days 31 to 60: launch a weekly call review and role play cadence, propose a spiff plan, and present a forecast.
Days 61 to 90: ship the first automation or AI workflow, name the top onboarding gaps behind new seller churn, and set a hiring plan for the next cohort.

Director of B2B Sales

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Director of B2B Sales

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