CRM Campaign Analyst
MadiffUnited States only
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Opens the original posting on Himalayas.
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This is a remote position.
We are looking for a CRM Campaign Analyst to join the CRM and Personalisation area within a banking environment. The role focuses on building and executing CRM campaigns in SAS CI Studio, supporting customer targeting and personalisation initiatives across cards, payments, SOHO, and small business segments.
This is a hands-on role requiring practical experience with campaign execution, segmentation logic, and customer selection validation in a structured CRM environment.
Responsibilities
- Build CRM campaigns independently in SAS CI Studio
- Work with business and IT teams to define and implement campaign logic