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Category: Education
Location:
SEO Trainer
Part-time, Remote
The short version
What this role is about: Designing SEO curriculum, frameworks, training, and consulting on live projects to ensure our student marketers are industry-ready from Day 1.
Who we’re looking for: Someone with strong hands-on SEO capability is non-negotiable. We are less concerned about years of experience and more focused on depth of thinking, judgment, and ownership.
Why you should apply: You will:
Influence how SEO is taught and practiced across hundreds of real marketers
Work closely with experienced SEO and performance marketing leaders
Build perspective that goes beyond optimizing SEO for a single brand
About us: Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate. Our programs serve as a talent pipeline for agencies such as Publicis, Dentsu, IPG, and Hiveminds, as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 500+ other companies.
We are backed by eminent investors including ex-unicorn startup founders and CXOs of companies like RedBus, NoBroker, Nestlé, and Performics.
The detailed version of the role
Kraftshala runs India’s largest job-linked marketing program, called the Marketing Launchpad. This is a 100% live, job-linked program that continuously evolves to keep pace with Google algorithm updates, AI-driven content, and the increasing overlap between SEO, content, and performance marketing.
Your responsibility is to ensure that what we teach and deploy reflects current industry realities, while also contributing directly to growth through execution.
Training: You will also be taking regular sessions for small and large groups on a variety of SEO topics
Developing Academic Content: Combining insights from your experience and conversations with SEO and performance marketing leaders to create simplified frameworks for professionals and students. You’ll experiment with new tools and approaches - from keyword clustering and AI content generation to GA4 and Search Console analytics - to keep our training programs current.
Upgrading Training design: Using instruction design principles and tech to upgrade students’ projects, engagements, and assessments, as well as create successful playbooks.
Analysing outcome metrics: Leverage data on how our students are performing during placements and in the early part of their job to figure out and plug training/ admission gaps.
Must-Haves:
3-8 years of experience in technical SEO optimization with proven successes (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
A hands-on experience of optimising your content for AI Overviews (Google’s SGE) and LLMO (Large Language Model Optimization)
Experience with website analytics tools, such as Google Analytics 4, ChatGPT, SEMRush, WP-Rocket, AHREF, Yoast, Screaming Frog, and Search Console.
A structured, data-driven, user-centric approach to problem-solving
Ability to see the big picture as well as the easy-to-miss details
