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Job Description:
Job Title: Manager, Tagging and Analytics
Location: Remote | USA
Reports to: Head of Analytics and Insights - SmartDigital
Employment Type: Full-time
This is a new vacancy
About the Role: As the Manager, Tagging and Analytics, you will serve as the guardian of data quality and tagging governance for our retail analytics ecosystem. You will be the central point of contact for all tagging initiatives, working across internal teams and external vendors, to balance strategic vision with meticulous attention to detail and tenacity to ensure proper tagging produces consistent data. This data will inform advanced analytics across programs within the SmartDigital business portfolio.
As the Manager, Tagging and Analytics, you will directly influence the quality and reliability of our retail analytics infrastructure. Your work will enable better business decision-making by ensuring that clean, standardized, and verified data flows through all our analytics systems. You will establish yourself as the subject matter expert on tagging governance, empowering business partners and technical teams with clear standards and best practices. By maintaining rigorous data hygiene protocols and managing strategic vendor relationships, you will reduce analytics errors, improve data trust across the organization, and position our retail analytics function as a trusted source of truth with clients and partners.
In this role, you will do the following:
Tag Governance & Accuracy
Optimizing and maintaining tag placements across tag management container (Adobe, GTM, Tealium, etc.)
Data layer validation
Release management
Monitoring tagging defects, QA, and troubleshooting
Owning day-to-day relationships with vendors and developers to identify discrepancies and nuance
Governance frameworks and standards enforcement
Current-state privacy and consent compliance
Coordinate audit reports internally and externally to ensure all digital tools are tagged for reliable data capture
Measurement Strategy & Analytics
Defining what should be measured
Building tagging specifications
KPI alignment across internal teams, vendors, and clients
Customer journey instrumentation
Prioritization and roadmap development
Training and enabling stakeholder teams on tagging standards and best practices
Communicating data quality status and defect trends to stakeholders/clients
Future-State Architecture
Evaluating server-side tagging
Data collection architecture
Strategic evaluation of build-versus-buy tradeoffs for tag management and data collection
Evolving privacy and consent architecture
Scaling measurement capabilities
Leadership Responsibilities:
Build and mentor a culture of data quality and analytics discipline across the organization; actively champion tagging governance as a core value
Partner with the Head of Analytics and Product Development team on strategic planning, roadmap development, and alignment of tagging initiatives with broader business and analytics goals
Facilitate cross-functional meetings and stakeholder discussions to ensure tagging requirements are understood, documented, and prioritized appropriately
Provide clear direction and decision-making authority on tagging standards, resolving conflicts between business needs and data governance requirements
Actively participate in organizational goal setting and support departmental objectives through excellence in tagging governance and data quality management
Required Qualifications:
6-10 years of experience in digital analytics, measurement, or data governance roles, with demonstrated expertise in analytics implementation and best practices
2+ years of hands-on experience with GA4 (Google Analytics 4) implementation, configuration, and troubleshooting; comprehensive understanding of GA4 tagging architecture, events, parameters, and data models
5+ years working in a tag management system (TMS) environment (such as Google Tag Manager); ability to design and implement complex tagging solutions Bachelor's degree required; master's degree preferred.
Proven experience developing or enforcing data governance frameworks, standards, and compliance protocols in complex digital ecosystems Strong project management skills with demonstrated ability to manage multiple vendors, oversee implementation timelines, and deliver projects on schedule and within budget Excellent communication and presentation skills; ability to translate technical tagging concepts into clear guidance for non-technical stakeholders Retail, e-commerce, or omnichannel experience preferred; understanding of retail analytics use cases, metrics, and KPIs Experience with web analytics QA/testing methodologies, debugging tools, and data validation techniques Strong organizational skills with exceptional attention to detail; manage complex documentation and maintain version control Self-starter with the ability to drive initiatives independently while collaborating effectively across teams Analytical mindset with problem-solving orientation; ability to identify root causes of data issues and implement sustainable solutions Travel domestically up to 5% based on business needs.
Preferred Qualifications:
Experience with enterprise-level digital transformation or analytics modernization initiatives
Familiarity with additional analytics platforms (Adobe Analytics, etc.)
Knowledge of API integrations, data warehousing, or CDP (Customer Data Platform) concepts
Certification or advanced training in GA4, GTM, or related analytics platforms
Familiarity with SQL and relational databases
Experience in an audit or quality assurance role within analytics or digital operations
Compensation and Benefits
This position has a starting salary range of USD $113,000 – $130,000per year. The range represents what we reasonably and in good faith expect to pay for the role at the time of posting. An employee’s pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location.
Eligible employees may participate in medical, dental, vision, disability, life insurance, retirement savings programs, paid time off, wellness programs, and other company-sponsored benefits. Benefits vary by country and employment status.
Why Join JD Power
JD Power powers auto-related decisions through proprietary data, advanced analytics, deep industry expertise, and workflows that connect insight to action. Operating across North America, Europe, and Australia, we help customers make better decisions and achieve better outcomes.
As a virtual-first company, we offer flexible work arrangements, opportunities for learning and development, and a culture centered on the Values that guide how we work every day.
We power our customers’ success. Everything we do is focused on helping customers make better decisions and achieve better outcomes.
We are innovative, collaborative, and grounded in data. We combine advanced analytics with human expertise to deliver insight that holds up in the real world.
We make things easy. We turn complexity into clarity so teams can act faster and with confidence.
We get it done. We focus on execution, accountability, and results.
We start with trust and prove it every day. Independence, integrity, and credibility are the foundation of our work.
Equal Opportunity & Accommodations
JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
JD Power is committed to providing reasonable accommodations throughout the recruitment process for individuals with disabilities or other protected needs under applicable local laws. Please contact for accommodation request.
Data Privacy
JD Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, JD Power has international sites and JD Power uses resources located throughout the world. JD Power may from time to time also use third parties to act on JD Power’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within JD Power group of companies as well as to third parties acting on JD Power’s behalf, including also transfers to servers and databases outside the country where you provided JD Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.
Applications Candidates must be legally authorized to work in the country where employment is offered. JD Power does not provide employment sponsorship for this position.
This position is posted exclusively on and select trusted job boards such as LinkedIn or Indeed. All official communication comes from email addresses ending in @jdpower.com or @jdpa.com. We will never ask for payment, equipment purchases, or upfront fees. We may take additional steps to verify candidate information to protect the integrity of our recruitment process.
To all recruitment agencies: JD Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
