Manager - Consumer Insights

This is a remote position.

Job Purpose

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.

Principal Accountabilities

Design effective & efficient ways along with the agency partners to measure & track brand performance Work closely with brand team to drive execution of briefs and evaluate research designs from the agency Work closely with the brand team & leverage insights to drive business growth Identify new & effective ways of testing concepts, products & communication Evaluate & pilot new tools & agencies esp. in the digital space Leverage internal monitoring tools to derive insights Triangulate multiple data sets to identify trends and early indicators of brand/product performance Operating Network Internal R&D Consumer Insights Manager PD Manager Brand Managers Finance Team External Market Research Agencies

Requirements

Role Requirements / Specifications

MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills

Business Understanding

• Knowledge of market research methodology and tools
• Basic knowledge of statistics
• Knowledge of consumer understanding and behaviour
• Skills

Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player

Originally posted on Himalayas