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This is a remote position.
About India Market Entry (IME):
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing and lead-generation team with new Inside Sales Manager (ISM) roles focused on driving high-quality lead qualification and sales conversions
ABOUT THE ROLE
You open conversations with the people building India's institutional content and software landscape — BD heads at S. Chand, Navneet, Pearson, Oxford, MTG, and the long tail of national and regional publishers; partnership and product heads at B2B edtech companies that sell to schools and institutions (LEAD, Teachmint, Classplus, Schoolnet, and the broader school-software universe); and BD heads at B2I non-hardware solutions providers (LMS, ERP, school-management platforms, assessment platforms, spelling-bee operators, language-lab software). These are peer conversations, not vendor pitches. You qualify prospects against our publisher partnership models (Content licensing, Tech-in-Print, Tech-via-Channel, Distribution) and our B2B/B2I institutional partnership models (Licensing, Integration, Co-Sell, White-Label), and hand off framework-aligned meetings to the LSM team.
Responsibilities:
Maintain three sub-lists: Indian Publishers (~3,500), Indian B2B EdTech companies (~250), B2I non-hardware solutions providers (~150) — tiered and refreshed monthly.
Run multi-touch outbound sequences (email + LinkedIn primary, phone secondary) to BD heads, product heads, and CEO-office contacts.
Reach 60–90 decision-makers per month through live conversation or substantive written exchange.
Apply the lane-specific questionnaire — focused on content/tech posture, integration appetite, and which of our publisher or B2B/B2I institutional partnership models is in scope.
Coordinate with Marketing on partnership-positioning collateral; this lane needs custom one-pagers, not generic flyers.
Maintain quarterly cadence with dormant contacts — publisher, B2B edtech, and B2I sales cycles all run long.
Coordinate event-driven follow-ups around Frankfurt Book Fair, London Book Fair, BETT India, ASU+GSV, and Indian publisher industry events.
Flag publisher, B2B edtech, and B2I market intelligence into the Marketing revision log — leadership changes, content/product gaps, partnership signals.
Requirements
Skills Required:
4–6 years of B2B inside sales or business development with publishing, B2B edtech, institutional-software, or content-licensing exposure.
Strong written-English skills — outreach to BD heads must read peer-to-peer, not vendor-to-buyer.
Working knowledge of the Indian publishing landscape, the Indian B2B edtech landscape, and B2I institutional-software providers.
