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This is a remote position.
About India Market Entry (IME):
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale their presence in India. We represent 35+ global education brands across K-12, Higher Education, Publishing, Teacher Training, Assessment, and EdTech.
We are looking for an Inside Sales Manager (Inbound – Institutional) to qualify high-quality institutional enquiries and convert them into sales-ready opportunities for our Institutional Sales team.
About the Role
As an ISM – Inbound (Institutional), you will be the first point of contact for paid marketing-generated institutional enquiries.
You will engage with schools, colleges, universities, teachers, distributors, retailers, and government education bodies, understand their requirements, identify the right decision-makers, qualify opportunities, and schedule meetings for the Institutional Area Sales Manager (ASM)/GTM Marketing / Co-Founder / GTM Sales Enablement).
This is a sales driven role with lucrative incentives. You will be the lead owners.
Key Responsibilities:
Inbound Lead Management
Respond to every paid marketing-generated institutional enquiry within the defined SLA.
Handle enquiries received through:
Google Ads
Meta Campaigns
Website Forms
Landing Pages
Webinars
Email
WhatsApp
Phone Calls
Referral Campaigns
Ensure every lead receives timely follow-up and is accurately recorded in the CRM.
Lead Qualification
Qualify enquiries from:
International Schools
IB & Cambridge Schools
CBSE & ICSE Schools
Colleges & Universities
Government Education Bodies
Teachers
Distributors
Retailers
Understand customer requirements, buying timelines, and decision-making processes.
Identify key decision-makers such as Principals, Academic Heads, Trustees, Procurement Heads, and School Directors.
Recommend suitable IME solutions based on customer requirements.
Maintain accurate CRM records, lead status, follow-up schedules, and meeting notes.
Follow up on webinar, website, and campaign-generated enquiries to maximise lead-to-meeting conversion.
Ensure 100% CRM hygiene and timely reporting.
Experience
2-5 years of experience in B2B Inside Sales, Institutional Lead Qualification, Inbound Sales, Institutional or EdTech Sales.
Must have experience handling paid marketing-generated inbound leads from Institutions, Teachers, Distributors, and Retailers for selling EdTech products,Print products , educational content, LMS, ERP, or school technology solutions.
Preferred Industry
EdTech
Educational Publishing
Assessment
LMS / School ERP
Teacher Training
School Technology
Higher Education
Education Services
Skills Required
Excellent communication skills in English and Hindi.
Strong telephone-based lead qualification and consultative selling skills.
CRM experience (Zoho CRM, Salesforce, HubSpot, LeadSquared, or equivalent).
Ability to handle 80–100+ inbound enquiries/calls per day.
Excellent follow-up discipline and time management.
Comfortable working in a target-driven environment.
Preferred Market Exposure
Preference will be given to candidates with experience working with institutions in:
Mumbai
Delhi
Noida
Gurugram
Bengaluru
Hyderabad
Candidates with existing institutional networks in these markets will have an added advantage.
Requirements
Experience
2-5 years of experience in B2B Inside Sales, Institutional Lead Qualification, Inbound Sales, Institutional or EdTech Sales.
Must have experience handling paid marketing-generated inbound leads from Institutions, Teachers, Distributors, and Retailers for selling EdTech products,Print products , educational content, LMS, ERP, or school technology solutions.
Preferred Industry
EdTech
Educational Publishing
Assessment
LMS / School ERP
Teacher Training
School Technology
Higher Education
Education Services
Skills Required
Excellent communication skills in English and Hindi.
Strong telephone-based lead qualification and consultative selling skills.
CRM experience (Zoho CRM, Salesforce, HubSpot, LeadSquared, or equivalent).
Ability to handle 80–100+ inbound enquiries/calls per day.
Excellent follow-up discipline and time management.
Comfortable working in a target-driven environment.
Preferred Market Exposure
Preference will be given to candidates with experience working with institutions in:
