We're looking for a Senior Content Designer to join our Digital Experience team and help shape the voice and content strategy for our growing healthcare marketplace. This role creates clear, trustworthy, and engaging experiences that help members confidently discover, evaluate, compare, purchase, and manage healthcare and financial products and services.
The ideal candidate combines content design, UX writing, behavioral science, and digital commerce expertise to create experiences that improve customer outcomes and business performance. Experience designing content for e-commerce, digital marketplaces, telehealth, affiliate marketing, or other customer acquisition and conversion-focused products is highly valued.
Success in this role is measured by your ability to create content that helps members make informed decisions, builds trust, improves engagement, increases conversion, and supports measurable business outcomes while maintaining a consistent, human-centered voice.
What you’ll be doing
Design and write clear, concise, and human-centered content across mobile and web marketplace experiences.
Develop compelling product descriptions, educational content, value propositions, and decision-support experiences that help members understand complex healthcare and financial products and make informed purchasing decisions.
Create content across the end-to-end customer journey, including discovery, search, comparison, onboarding, checkout, notifications, account management, and post-purchase experiences.
Audit existing experiences to improve clarity, consistency, accessibility, customer confidence, and conversion.
Develop reusable content standards, voice and tone guidance, terminology, and scalable content patterns.
Partner with UX Design, Product, Research, Marketing, Legal, and business stakeholders to deliver clear, compliant, and customer-centered content experiences.
Define content strategies that improve customer education, engagement, conversion, and the overall marketplace experience.
Use customer research, analytics, experimentation, and business insights to continuously optimize content performance and customer outcomes.
Leverage AI-assisted writing and research tools to accelerate content creation, experimentation, and analysis while maintaining quality, accuracy, consistency, and brand voice
What you will need to be successful
5+ years of experience in Content Design, UX Writing, or Content Strategy for customer-facing digital products, with a strong portfolio demonstrating strategic thinking and measurable business impact.
Experience creating content for e-commerce, digital marketplaces, telehealth, affiliate marketing, healthcare, fintech, or other consumer-facing digital experiences.
Exceptional content design, writing, editing, and information architecture skills, with the ability to simplify complex concepts into clear, intuitive customer experiences.
Experience designing content across end-to-end customer journeys that support product discovery, decision-making, conversion, onboarding, and long-term engagement.
Experience establishing content standards, voice and tone guidelines, or content governance that improve consistency across products and channels.
Ability to influence product direction through content strategy, using customer research, analytics, and experimentation to improve content effectiveness and business outcomes.
Familiarity with behavioral science, accessibility, and AI-assisted content creation, with a passion for creating content that educates, builds confidence, and empowers customers.
This is a remote position.
Salary Range
$100,000.00 To $129,500.00 / year Benefits & Perks
The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:
Medical, dental, and vision
HSA contribution and match
Dependent care FSA match
Uncapped paid time off
Paid parental leave
401(k) match
Personal and healthcare financial literacy programs
Ongoing education & tuition assistance
Gym and fitness reimbursement
Wellness program incentives
Onboarding & Travel
This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead , HealthEquity ’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations.
This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.
HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.
Why work with HealthEquity
HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth . Join us and discover a work experience where the person is valued more than the position. Click here to learn more.
You belong at HealthEquity !
HealthEquity , Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity ’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.
HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.
At HealthEquity , our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.
As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity . Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity .
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