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Overview
The Marketing Manager serves on the Direct-to-Consumer marketing team supporting Study Gateway, MasterLectures, and FaithGateway Online Bible Studies. This role is responsible for the day-to-day execution and coordination of marketing campaigns, working collaboratively with brand marketing leadership and cross-functional teams to bring marketing plans from concept to launch.
The Marketing Manager partners with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing, and external partners to coordinate campaign deliverables, maintain timelines, implement marketing initiatives, and help deliver exceptional customer experiences.
This is a highly collaborative, execution-focused role for a detail-oriented marketer who excels at managing multiple projects, communicating across teams, writing and editing customer-facing content, and ensuring that the many components of a marketing campaign come together accurately and on time.
The Marketing Manager also supports campaign reporting, content planning, partner communications, and ongoing marketing operations, using established strategies, performance metrics, and customer insights to help the team continuously improve marketing effectiveness and execution.
About the Brands FaithGateway Online Bible Studies provide accessible, engaging Bible study experiences that bring together bestselling Christian authors and teachers with a large online community of participants. Study Gateway is a subscription-based video Bible study platform offering on-demand teaching from bestselling Christian authors, pastors, and Bible teachers, with studies designed for individuals, small groups, and churches.
MasterLectures is a subscription-based video learning platform offering seminary-level video courses from leading Christian scholars and professors, making theological and biblical education accessible to learners anywhere.
Responsibilities
Campaign Execution & Content
Manage day-to-day execution of marketing campaigns for Study Gateway, MasterLectures, and FaithGateway Online Bible Studies, ensuring deliverables are accurate, on time, and aligned with established strategy and brand direction.
Coordinate new product launches, seasonal campaigns, Online Bible Studies, subscriber initiatives, and other promotions from kickoff through launch.
Write, edit, proofread, and implement marketing copy across email, landing pages, websites, promotional assets, and subscriber communications.
Perform quality assurance on customer-facing campaigns, including messaging, creative, offers, links, landing pages, and other campaign elements.
Cross-Functional & Partner Coordination
Coordinate with Creative, Lifecycle Marketing, Performance Marketing, Social Media, Product, Development, Customer Service, Publishing, and external partners to execute campaigns and keep deliverables on schedule.
Serve as a day-to-day marketing contact for publishing teams and external partners, coordinating campaign assets, product information, timelines, approvals, and deliverables.
Communicate campaign status, deadlines, dependencies, and outstanding needs to stakeholders, escalating risks and roadblocks as appropriate.
Reporting & Performance
Monitor and compile campaign, subscriber, engagement, and revenue performance using established KPIs and reporting frameworks.
Prepare campaign reports and performance updates for DTC teams, publishing partners, and other stakeholders.
Support campaign retrospectives by documenting results, learnings, customer feedback, and opportunities for future improvement.
Marketing Operations & Customer Experience
Maintain marketing calendars, project timelines, campaign documentation, and workflow tools to ensure effective organization and execution.
Coordinate marketing-related content updates, merchandising, landing pages, platform enhancements, and testing with Product and Development teams.
Support approved testing and optimization initiatives through implementation, quality assurance, and performance reporting.
Qualifications
3+ years of experience in marketing, eCommerce, communications, publicity, events, or a related field; experience with consumer or content-based products preferred.
A. in Marketing, Communications, English, Journalism, Ministry or Christian Studies
Solid understanding of marketing and consumer behavior principles, with familiarity with digital marketing, content marketing, email marketing, social media, and eCommerce best practices.
Experience executing multi-channel marketing campaigns and coordinating deliverables across multiple teams and stakeholders.
Working knowledge of the publishing industry and familiarity with Christian authors, publishers, ministries, and media preferred.
Firm grasp of marketing best practices in content marketing and/or eCommerce. Knowledge of trends in audience engagement and content marketing, lifecycle marketing, social media marketing, lead generation, sales funnels, and conversion strategies. Prior book publishing or women’s ministry experience not a requirement, but is a plus.
Exceptional written and verbal communication skills, including experience writing and editing direct-response and customer-facing marketing copy.
Strong project management and organizational skills, with exceptional attention to detail and the ability to manage multiple projects, deadlines, and competing priorities.
Ability to work effectively across teams, manage stakeholder relationships, and proactively follow through on deliverables.
Comfortable working with marketing performance data and able to compile, interpret, and communicate campaign, sales, and customer engagement results.
Strong digital aptitude and ability to quickly learn and work within marketing, eCommerce, content management, and project management platforms.
Proficiency with Microsoft Office; experience with Google Analytics, Airtable or similar project management tools, and Canva, Photoshop, or Adobe Creative Suite is a plus.
Additional Skills & Attributes
Highly collaborative, with a strong sense of individual and team accountability.
Proactive, dependable, and committed to high-quality execution.
Flexible and adaptable, with the ability to work effectively as priorities, timelines, and business needs change.
Curious and willing to learn, test, and adopt new marketing tools, technologies, and processes.
Passion for published resources that help people grow in and apply their faith.
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.
The salary range for this position is $65,000-$77,000 . We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Visit our careers webpage for more information.
HarperCollins Publishers is an equal opportunity employer.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at . Note: we will only respond to accommodation requests.
