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SALARY RANGE: $81,500.00 - $112,025.00
GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States. More information is available at growmark.com.
PURPOSE AND SUMMARY STATEMENT
Responsible for providing leadership to member/retail cooperatives in development and execution of enterprise marketing initiatives across multiple channels/platforms that drive sales and build customer engagement and loyalty at the member/retail level. Assures that the GROWMARK System’s marketing thrust is creative, focused, branded, effective, and coordinated across all divisions.
ESSENTIAL JOB FUNCTIONS
Collaborates with member/retail leadership, field staff, and member resources team members in the strategic planning and development of local marketing and communication plans to reach established goals that are measurable and in alignment with GROWMARK divisions and Enterprise Marketing objectives.
Collaborates with member/retail leadership in researching and understanding the competitive landscape, defining customer and target segments at both regional and enterprise level.
Oversees development and implementation of local marketing collaterals in support of member/retail marketing strategies. Maintains the integrity of established brands across product lines, advertising, and all other internal and external communications.
Provides leadership and direction to member/retail Marketing Assistants in local execution of sales and marketing activities including a strong emphasis on digital marketing, engagement and content creation/collaboration with predetermined goals that are measurable.
Serves as project manager developing campaigns and activities to member/retail salespeople when appropriate.
Provides insight to sales and marketing leaders within GROWMARK business units about opportunities to align Enterprise Marketing campaigns and initiatives to those which would be most effective and well-utilized by member/retail cooperatives.
Collaborates with Member Resources team members and enterprise marketing leadership team in the development of member marketing programs that will be effective in supporting sales programs.
OTHER JOB FUNCTIONS
Fosters a working knowledge of member/retail product lines, differentiators, and business goals and utilizes those insights to inform comprehensive marketing strategies prioritizing the cross-sell and upsell mindset.
Responsible to stay actively engaged and build overall personal awareness on current and emerging trends, best practices and other relevant information related to enterprise marketing with an emphasis on digital.
Communicates strategic recommendations and campaign insights clearly and confidently to all levels of leadership, tailoring the message for technical and non-technical audiences.
Ability to ask the right questions to get to root causes, analyze problems, and provide holistic recommendations based on knowledge.
Responsible for encouraging, supporting, and promoting innovative practices, ideas, and technologies within the team.
Follows GROWMARK ’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.
Performs all other duties as assigned.
REQUIREMENTS
Normally requires a bachelor’s degree in business, marketing, or the equivalent thereof, and 5+ years or more of marketing related work experience to demonstrate marketing knowledge.
Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.
Exceptional attention to detail, superb prioritization and organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced work environment Must have and maintain a valid driver’s license and the ability to travel independently and overnight when necessary.
May be required to lift and move 21-50 lbs.
May be required to work beyond what are considered normal business hours.
Must have the ability to obtain and maintain a valid passport.
Ability and willingness to participate in required training that may include education on GROWMARK ’s policies and procedures and additional training as it relates to the requirements of the position.
At GROWMARK , we are dedicated to supporting the long-term financial well-being of our employees through a fully funded pension, a cornerstone benefit that ensures security for the future. We offer a comprehensive benefits package that includes medical, dental, vision, and life insurance, along with a variety of supplemental plans like accident, critical illness, disability, hospital indemnity, and identity theft protection. To promote a healthy work-life balance, employees enjoy generous paid time off (PTO), paid holidays, and parental leave, giving you time to recharge and focus on what matters most. Additionally, our 401(k) plan with company matching helps you plan for retirement, while our free Employee Assistance Program (EAP) supports your overall well-being. Whether you're starting your career, balancing family life, or planning for retirement, our company is committed to providing employees with a comprehensive and competitive Total Rewards package that meets your needs at every stage. Benefits eligibility may vary depending on the position.
Actual compensation will be determined based on experience, location, and other factors permitted by law. In addition to base pay, certain roles may be eligible for bonuses, incentives, and commissions.
We are an equal opportunity/Disabled/Protected Veteran Employer. All individuals, regardless of demographic or other background, are encouraged to apply. Further, as a federal, state, and local contractor, we comply with government regulations and executive orders as applicable, including affirmative action responsibilities for qualified individuals with disability and protected veterans.
Employment is contingent on, among other things, receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.
