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FMX is looking for a strategic, execution-minded Director of Product Marketing to lead our product marketing function and serve as the connective tissue across product, sales, and demand generation. This is a player-coach role: you'll set the vision for how FMX communicates value to the market while managing and developing a team of product marketing managers. You'll partner with leaders across the go-to-market organization to make sure positioning, launches, and enablement translate directly into pipeline and revenue.
Responsibilities:
As the Director of Product Marketing, you will:
Own the strategic direction for product marketing, establishing positioning, messaging, and launch frameworks that align product, sales, and marketing around one go-to-market motion.
Lead, coach, and grow a team of product marketing managers, building a function that scales alongside FMX 's product roadmap and growth goals.
Serve as the primary connector between Product, Sales, and Demand Generation, ensuring GTM plans have clear ownership, timelines, and shared accountability across teams.
Lead market research into FMX ’s target segments to define our Ideal Customer Profile (ICP), perform Total Addressable Market (TAM) analysis, and provide targeting guidance for our GTM teams.
Set the standard for how FMX plans and executes go-to-market launches, from early positioning through post-launch adoption and retention.
Direct ongoing competitive analysis and market research to sharpen FMX 's differentiation and inform product and sales strategy at the leadership level.
Ensure the sales organization has the messaging, collateral, and training needed to sell confidently, and measure enablement's impact on win rates and deal velocity.
Represent product marketing in leadership conversations, translating market and competitive insight into clear, confident recommendations for the executive team.
Define and report on KPIs that connect product marketing activity to pipeline, revenue, and retention outcomes.
Requirements
Preferred Experience & Qualities:
What are we looking for in this role?:
10+ years in product marketing, including 5+ years leading or managing a product marketing team, preferably in B2B SaaS.
Familiarity with facilities management, education, or government is a plus.
A confident, assertive communicator who can influence senior stakeholders and represent product marketing at the leadership table and with strategic prospects and customers.
A track record of moving quickly from strategy to execution and driving urgency across cross-functional teams.
Experience hiring, coaching, and developing product marketers into strong strategic partners.
Able to synthesize market, competitive, and product data into a clear point of view that shapes company strategy.
A track record of building trust and alignment across product, sales, and marketing leadership.
A match with our core pillars: Teamwork, Excellence and Integrity
The hiring process for this role:
Apply! Submit your resume and answers to the application questions below via the Workable portal
Phone screen with PeopleOps: A 30-minute conversation to review your background and experiences, discuss the culture at FMX , and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
Hiring manager conversation: A 60-minute conversation with the VP of Marketing and CSO.
Product Leadership Conversation: A 60-minute conversation with the CPO and VP of Product.
PMM Conversation: A 60-minute peer interview with the Product Marketing team.
On-site Panel: A day in person with marketing, product, and sales leadership.
Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.
Benefits
FMX Benefits and Life at FMX :
You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
Work from home: At FMX , we are remote first, but you’re welcome to use our office as you need. We host one all-company event a year to ensure that you can put a face to a name and establish high-trust relationships with your teammates and coworkers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.
Compensation:
The base salary range for this position is expected to be $140,000-150,000. There is also bonus potential.
401(k) and medical / dental / vision / short and long term disability / life insurance.
Other Considerations: The candidate for this position can be located anywhere in the US.
Company:
FMX was founded in Columbus, Ohio, and is a remote-first organization headquartered “in the cloud”. We develop cloud-based, software-as-a-service facility maintenance and management product, enabling our customers to streamline processes, increase asset productivity, and turn actionable insights into meaningful results. Serving education, property management, manufacturing, and other markets, FMX is one of the fastest-growing companies in its space! Check us out at:
Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.
