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Position: Graphic & Production Designer
Salary: AU$2,500/month
Work Schedule: 9:00AM-5:00PM WST
OVERVIEW:
The client is looking for a graphic designer to serve as their production design partner. This role is the hands-on execution layer of their marketing design output — taking brand assets, illustrations, and briefs from their internal team and turning them into finished, production-ready deliverables across packaging, venue, digital, and trade channels.
Their in-house illustrator is moving into a purely illustrative role focused on original artwork for labels, campaigns, and brand world-building. The outsourced designer will work downstream — receiving his illustrations and composing them into the final assets described below.
Briefs, assets, and feedback will be managed through Airtable and Google Drive. We move quickly and expect a partner who can match their pace without sacrificing quality.
RESPONSIBILITIES:
Label Design & Packaging Artwork
Build print-ready beer labels using supplied illustrations, composing them with brand typography (Futura Now Headline / Text), legal and compliance copy (standard drinks, allergens, barcode/UPC), and production specifications.
Manage print production files — bleeds, die lines, substrate considerations, Pantone-to-process colour management. Packaging artwork across cans, bottles, cartons, and shipper boxes.
Must understand or quickly learn Australian alcohol labelling regulatory requirements.
Venue Templates & Print Collateral
Design and maintain a templated system across six venues for weekly specials boards, seasonal menus, A-frames, table talkers, posters, window decals, and other in-venue print assets.
Templates must be venue-staff-friendly (Canva-based editable templates preferred) while remaining firmly on-brand.
Account for venue-specific variations — a 600-seat beer hall has different signage needs to a neighbourhood taphouse. Festival and event-specific print — banners, flags, booth graphics, merchandise mockups.
EDM Design & Build (Consumer + Trade)
Design and compile email campaigns in Klaviyo for both consumer-facing communications (new releases, venue promotions, loyalty program) and trade-facing sends (new product sell sheets, seasonal range announcements, key account updates).
Must be able to build responsive HTML email templates, not just deliver flat design comps.
Understanding of email rendering quirks across major clients (Outlook, Gmail, Apple Mail). Work alongside Sarah (Digital/CRM) on audience segmentation, campaign scheduling, and template libraries.
Website Updates & Schema
Front-end website content updates — page builds, image and asset swaps, landing pages for campaigns or new venue launches (e.g. Bootleg Brewery 2026).
Implement and maintain structured data / schema markup (JSON-LD) for products, venues, events, and organisation data to support SEO performance.
Basic CMS proficiency, responsive design awareness, and web accessibility fundamentals. Coordinate with Sarah on Google Business Profile alignment and digital consistency.
Trade Pitch Decks
Build and maintain trade presentation decks using the existing pitch deck template.
Update with current range information, venue data, social proof, and sustainability credentials.
Decks must be visually compelling and land with national retail buyers, independent bottle shops, on-premise groups, and distributor partners.
PowerPoint and/or Canva proficiency required — ability to work within their existing green-palette internal communications style.
Ad Hoc Design — Ingredient Cards, Festival Assets & More
Rapid-turnaround design for one-off and seasonal needs: ingredient specification cards for trade events, festival booth design and signage, collaboration beer co-branded assets, Beer-Ducation session materials, and merchandise artwork.
Comfort with high volume, quick pivots, and concurrent briefs is essential. Ability to self-manage a queue of requests via Airtable-based asset request system.
Requirements
Technical Requirements
Must-Have
Adobe Creative Suite proficiency — InDesign (critical for label and print production), Illustrator, Photoshop
Canva — building editable templates that non-designers (venue staff) can update independently
Basic HTML/CSS for email builds and website content updates
File management discipline — working within shared Google Drive structures and Airtable asset tracking
Highly Desirable
3D animation and rendering — product visualisation, can/bottle mockups, venue fly-throughs, social content assets
AI design tools — Midjourney, Adobe Firefly, Runway, or similar for concept generation, texture work, and production acceleration
Motion graphics (After Effects or equivalent) for social and digital ad assets
Figma for web/UI design and prototyping
Experience working with Airtable as a project management / brief intake system
Klaviyo or equivalent email service provider — hands-on HTML email template building
Understanding of web schema / structured data markup (JSON-LD)
How You Work Together
Briefs are issued through Airtable (Marketing Tasks table) with assets and references attached via Google Drive links
Illustrations and brand assets are supplied as layered source files — you compose, you don’t illustrate
Feedback is direct and fast — typically from Hamish or Liam, sometimes same-day turnaround is needed
They value initiative — if something looks off-brand or a brief is missing detail, flag it rather than guessing
Brand guidelines (typography, colour, graphic assets, logo usage) are documented and will be shared at onboarding
They expect the partner to become fluent in their brand system quickly and operate with minimal hand-holding after the ramp-up period
Brand & Cultural Fit
Understands craft beer culture and can work authentically within it — not just applying a template aesthetic
Comfortable with a brand voice that is irreverent, raw, and anti-corporate — design output should never feel like it came from a big agency
Aligned with sustainability values — the client’s brand is a certified sustainable and carbon neutral operation; the design partner should genuinely care about this, not just design around it
Thrives across the full spectrum — from a festival A-frame to a national trade deck in the same week
Reliable, communicative, and able to manage their own workload against the priorities
Portfolio Should Demonstrate
Packaging design (ideally FMCG, beverage, or food)
Multi-venue or multi-location template systems
Email marketing design and build (not just flat mockups)
Presentation and pitch deck design
Print production files with correct specs and supplier-ready output
Bonus: 3D renders, motion graphics, or AI-augmented design workflows
Next Steps
If this brief aligns with your capabilities and you’re interested:
A portfolio or case study deck showcasing relevant work across the scope areas above