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Position: Digital Marketing Manager
Salary: $1,700 - $2,100 AUD a month maximum
Working Hours & Conditions: Australian Business Hours, Remote
Holidays: AU Public Holidays
ROLE OVERVIEW:
We are seeking an experienced, commercially minded Digital Marketing Manager with a proven track record of growing Australian businesses through digital marketing.
This is a broad, hands-on role covering organic and paid social media, Google Ads, SEO, WordPress website optimisation, CRM automation, content, and creative production.
We're looking for someone who can do more than simply execute individual marketing tasks. The successful candidate should be able to look at the entire digital customer journey, identify opportunities for improvement, and implement campaigns and systems that generate measurable results.
Candidates must have previous Australian marketing experience and be able to demonstrate genuine examples of accounts, campaigns, or businesses they have helped grow.
RESPONSIBILITIES:
Digital Marketing & Growth Strategy (Primary Focus)
Develop and execute digital marketing strategies aligned with customer acquisition and business growth objectives
Take ownership of digital campaigns from planning through to execution, optimisation, and reporting
Identify opportunities to increase enquiries, applications, conversions, and customer engagement
Coordinate activity across paid media, organic social, SEO, website, CRM, and email
Continually test new strategies, audiences, messaging, and creative approaches
Monitor marketing performance and focus resources on channels generating the strongest commercial return
Paid Advertising – Google & Meta
Build, manage, and optimise Google Ads campaigns
Manage Meta advertising across Facebook and Instagram
Develop prospecting, retargeting, and conversion-focused campaigns
Conduct keyword, audience, competitor, and market research
Manage advertising budgets and optimise towards improved ROI
Test audiences, offers, messaging, landing pages, and creative
Monitor lead/customer quality alongside traditional advertising metrics
Provide clear reporting and recommendations on paid media performance
Organic Social Media & Content
Develop and maintain social media strategies and content calendars
Create, schedule, and publish consistent content across relevant platforms
Develop content that showcases products, offers, customer stories, and the Lightning Rentals brand
Grow social audiences and increase meaningful engagement
Monitor performance and refine content based on results
Ensure organic and paid social strategies complement each other
SEO & WordPress Website Optimisation
Manage and maintain the company's WordPress website
Update pages, products, content, imagery, promotions, and landing pages
Implement on-page SEO and content optimisation
Conduct keyword research and identify opportunities to increase organic search visibility
Improve website structure, user experience, and conversion pathways
Develop and optimise landing pages for marketing campaigns
Monitor website traffic, rankings, and conversions
Work with technical providers where more complex website development is required
CRM & Marketing Automation
Support and optimise the company's Salesforce-based CRM environment
Develop automated customer journeys, follow-up processes, and marketing workflows
Build lead nurture and re-engagement campaigns
Improve the flow of leads between advertising, website enquiries, CRM, and internal teams
Identify opportunities to reduce manual processes through automation
Maintain accurate customer segmentation and marketing data
Work confidently within the company's custom JavaScript/Linux CRM environment after onboarding
A strong Salesforce background is sufficient—the successful candidate will be supported in learning the company's custom environment - built on javascript/linux but its similar to salesforce
Graphic Design & Creative
Create high-quality digital marketing assets for paid advertising, social media, email, and website campaigns
Develop promotional graphics, banners, advertisements, and campaign collateral
Produce creative variations for ongoing advertising testing
Maintain consistency with the Lightning Rentals brand
Support basic content and creative production across the wider marketing function
Reporting & Analytics
Develop regular marketing performance reports and dashboards
Track paid media performance, website traffic, conversions, leads, and customer acquisition
Monitor key metrics including cost per lead/acquisition and return on advertising spend
Analyse the customer journey to identify conversion bottlenecks
Translate marketing data into clear recommendations for management
Continually optimise marketing activity based on measurable results
Requirements
QUALIFICATIONS:
Previous digital marketing experience supporting Australian businesses
Proven track record of growing accounts, campaigns, leads, or revenue through digital marketing
Strong hands-on experience with Google Ads
Strong experience across Meta Ads and organic social media
Demonstrated knowledge of SEO and website optimization
Experience managing and updating WordPress websites
Strong understanding of CRM and marketing automation
Salesforce experience highly preferred
Graphic design and creative production capability
Strong analytical skills and ability to interpret marketing performance data
Excellent written English and copywriting capability
Commercial mindset with a focus on measurable business results
Ability to work independently and take ownership of the digital marketing function
Tools & Systems
WordPress
Google Ads
Meta Ads Manager
Salesforce / Salesforce-based CRM
Google Analytics / GA4
Google Search Console
Meta Business Suite
Canva and/or Adobe Creative Suite
Email marketing and automation platforms
Microsoft 365 / Google Workspace
AI and digital marketing productivity tools
Highly Desirable
Experience marketing Australian e-commerce, retail, rental, or consumer service businesses
Experience working with custom CRM environments or system integrations
Email marketing and customer lifecycle automation experience
Video editing or short-form content creation capability
Experience using AI to increase marketing productivity and campaign output