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Our client is a leading provider of experience-based play facilities in Singapore who provides unique interactive play experiences to children. Due to expansion, they are looking for a Marketing Strategy Manager to join their team.
Key Responsibilities:
Pricing Strategy: Develop and execute pricing strategies that not only maximize revenue but also deliver exceptional value to our customers.
Product Planning: Collaborate with cross-functional teams to plan and launch new products and experiences that align seamlessly with our brand and exceed customer expectations.
Rollover Execution Plans: Create and implement comprehensive marketing plans, including campaigns and promotions, to drive traffic and revenue during peak and off-peak seasons.
Performance Monitoring: Continuously monitor and analyze the performance of marketing initiatives and campaigns, providing data-driven recommendations for optimization.
Member/Customer Data Analysis: Utilize customer data and market research to identify trends, customer preferences, and growth opportunities.
Sales and Operations Partnership: Collaborate closely with sales and operations teams to drive sales and achieve strategic goals.
Marketing Goal Strategy: Develop and lead the marketing team in planning and executing strategies to meet targets and objectives effectively.
Positive Media Coverage: Drive positive media coverage and external publicity by developing and executing a communications plan to generate excitement and awareness.
Press Office Management: Maintain press office duties, including drafting media releases, FAQs, presentations, and other publicity materials.
Storytelling and Content Curation: Collaborate with teams across playparks to identify and support storytelling efforts, curate content, and assets for owned and earned channels.
Media Relations: Build and nurture media relations to enhance their understanding and support of indoor playparks.
Issues and Crisis Management: Support in issues and crisis management communication, ensuring a proactive and effective response, as well as stakeholder communications.
Corporate Communications Guidelines: Provide consultation on corporate communications guidelines to both internal and external stakeholders, ensuring consistency and alignment.
Requirements
Minimum Degree / Diploma in Mass Communications / Journalism / Marketing
At least 6 years (Marketing Manager) of relevant experience in corporate communications and/or public relations.
Experience in managing complex narratives with a variety of audiences.
Keen understanding of multi-channel media landscape and news cycle with proven success of achieving earned media coverage. Knowledge in regional media landscape a plus.
Proven experience in content creation.
Experience in stakeholder engagement, project management and administration
Strong writing, speaking and presentation skills.
Excellent organisational skills and detail oriented with ability to document requirements and processes.
Personable, with strong interpersonal skills and able to work collaboratively with wide variety of individuals.
Self-starter, self-motivated, able to balance multiple projects and deal with pressure.
Experience with mass email tools (such as MailChimp), HTML, Photoshop, Microsoft Office Suite. Familiarity with FinalCut Pro, I Movie or I Photo a plus.
Proficiency in market research and data analysis tools
Interested candidates are invited to send in your Resume in MS Word Format* stating your past work experience, reasons for each leave, past and expected remuneration.
We regret to inform that only shortlisted candidates will be notified.
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