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A senior revenue leader is being added to RDEL Group to accelerate growth across a growing portfolio of digital services and brands. End-to-end ownership of revenue is expected across new business, marketing, partnerships, existing client cross-selling, and commercial operations, with direct collaboration alongside the CEO, President, and the broader leadership team.
This role is built for a proven sales and marketing leader with demonstrable experience operating in a digital consulting or digital agency model who can step in as a player-coach immediately, then scale a high-performing sales and marketing function with strong process, clear metrics, and disciplined execution.
Why this role now
Strong delivery capability and a growing client base have been built, including expansion through acquisitions and new service lines. The next stage requires a dedicated leader to unify go-to-market efforts, rebuild and strengthen pipeline generation, and drive consistent account development through cross-selling and up-selling. Revenue leadership is expected to become a core operating system, not an ad hoc effort.
What will be owned
Revenue growth across the full portfolio, including (but not limited to):
Website strategy, design, and production Support and maintenance retainers Performance marketing and demand generation (paid media, CRO, email) SEO and content programs Creative and video production Emerging services as the agency expands (including consulting and AI-enabled offerings) A cohesive revenue strategy is expected, with sales and marketing operating as one system and sharing targets, reporting, and feedback loops.
Key responsibilities Revenue strategy and leadership A revenue plan that connects targets to pipeline coverage, conversion rates, and execution capacity is established and managed.
Quarterly and monthly forecasts are maintained with accuracy and defended with data (pipeline health, stage conversion, close timelines, service mix).
Cross-functional alignment is driven so that what is sold can be delivered predictably and profitably, with healthy margins protected.
New business sales (hands-on) Net-new opportunities are generated, qualified, and advanced through a disciplined process (inbound and outbound).
Discovery, proposals, and closing conversations are led with confidence, including complex service bundles and multi-stakeholder deals.
A repeatable consultative sales motion is implemented for professional services (diagnose, scope, value, close).
Win-loss analysis is captured and translated into improvements across messaging, qualification, and offers.
Account development, cross-sell, and expansion A practical account development motion is implemented across the existing client base (account planning, relationship mapping, renewal strategy, and quarterly opportunity reviews).
Cross-sell and up-sell strategies are built and operationalized across service lines so that clients experience one cohesive partner, not disconnected offerings.
Client and service “penetration” is improved through packaging, clearer pathways between services, and proactive commercial leadership.
Marketing ownership and demand generation A demand generation engine is built that reliably produces qualified pipeline, not vanity metrics.
Channel strategy is owned across content, paid media, events, partnerships, email, and website conversion performance.
Brand and messaging are governed so the market hears one clear story and the sales motion is supported with strong assets.
Marketing ROI is measured against pipeline and revenue contribution, with clear accountability.
Partnerships and channel development A partner strategy is rebuilt and scaled, with clear standards for identification, enablement, co-selling, and ongoing relationship management.
Referral partnerships and channel performance are measured and optimized, with consistent follow-through and cadence.
Revenue operations and process maturity CRM discipline is enforced (stages, definitions, activity standards, reporting hygiene).
A weekly operating rhythm is implemented (pipeline reviews, deal strategy, marketing-to-sales alignment, forecasting cadence).
Key systems and workflows are improved so revenue becomes predictable and scalable.
What success looks like
In the first 30 to 60 days
Current pipeline, win rates, service mix, and process gaps are assessed.
ICP, positioning, and priority offers are tightened where needed.
A forecasting and pipeline review cadence is running with leadership, with clear definitions and expectations.
By 90 days
A consistent outbound and inbound operating model is active.
Proposal quality and close process are standardized.
Sales and marketing operate as an integrated system with shared metrics.
A practical hiring plan exists for an eventual revenue team build-out (roles, sequencing, and performance expectations).
Within 6 to 12 months
Pipeline becomes more predictable, with clear coverage targets and improved conversion.
Existing accounts show measurable growth through structured account development.
Reporting, forecasting, and commercial operations run with repeatable discipline.
Experience and qualifications
8 to 12+ years of progressive revenue leadership, with significant time in a digital agency or professional services firm.
Proven track record personally closing deals for services like website builds, retainers, performance marketing, SEO, and related offerings.
Demonstrated ability to build pipelines, lead a quota-carrying team, and run forecasting with discipline.
Strong discovery and executive presence, able to sell value and outcomes, not hours and tasks.
Comfort operating in a smaller company environment where action, accountability, and pace matter.
Experience building sales and marketing functions (process, people, tooling, enablement).
Traits that fit this role
High drive and competitive standards, with a strong bias toward measurable outcomes.
Direct communicator who can coach, challenge, and support a team.
Structured operator who builds repeatable systems, not one-off heroics.
Client-first mindset paired with commercial discipline.
Nice-to-haves
Experience selling into the public sector, higher education, nonprofits, or regulated industries.
Familiarity with common agency revenue tools and workflows (including CRMs like Pipedrive, proposal tooling, attribution, and enablement systems).
Experience integrating go-to-market motions across multiple brands or acquired entities.
RDEL is a remote-first company, but we require all staff to attend certain annual events and meetings in person. Candidates must be located in Canada, ideally in Ottawa or Toronto (GTA).
