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Job Overview:
The Marketing Executive will be responsible vis-Ã -visStartup Entrepreneurship Program (SEP) for achieving marketing objectives through the execution and delivery of fully integrated marketing programs that are on-brand and measurable. This role involves overseeing all aspects of the company's marketing efforts and developing strategies to promote the organization's products or services. They will be responsible for Marketing Research, Competitor Analysis and Digital Marketing activities.
KEY RESPONSIBILITIES TO MARKET Startup Entrepreneurship Program (SEP):
Strategic Planning:
Developing and implementing comprehensive marketing strategies aligned with the company's overall objectives and goals
Setting marketing objectives, identifying target audiences, and determining the most effective marketing channels to reach them
Brand Management:
Developing and maintaining the organization's brand identity, including brand positioning, messaging, and visual identity
Ensuring brand consistency across all marketing materials and communications.
Market Research & Analysis:
Conducting market research to identify market trends, consumer preferences, and competitive insights
Using this data to inform marketing strategies and make data-driven decisions to optimize marketing performance
Competitor Research & Analysis:
Conducting Competitor research to compare your results with your competitorsâ performance.
Identifying gaps in your strategy that your competitors address and developing strategies and tactics that promote your unique value proposition
Product Marketing:
Collaborating with product development teams to understand product features, benefits, and target market
Developing product marketing strategies and go-to-market plans to drive product adoption and sales
Campaign Management:
Overseeing the planning, execution, and analysis of marketing campaigns across various channels, such as social media, email marketing, events and digital marketing across Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms
Coordinating with internal teams to ensure campaigns are delivered on time and within budget
Public Relations:
Overseeing the organization's public relations efforts and corporate communications
Building and maintaining relationships with industry influencers and other stakeholders to enhance the organization's reputation and visibility
Stakeholder Collaboration:
Collaborating with other departments such as sales and product development to ensure alignment and integration of marketing efforts across the organization
REQUIREMENTS:
Diploma/Bachelor's degree in Business, Marketing, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.
1-2 years of proven experience as a Marketing Executive or relevant role Experience in B2C Marketing with EdTech will be preferable Experience in performance marketing and social media advertising campaigns Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization Ability to build relations, craft compelling stories, and think out of box Up-to-date with marketing trends and technology Proficient in MS Office and CRM software
What We Offer:
Work from home & Flexible working hours
Professional development and career advancement opportunities
A supportive and collaborative team environment
Opportunities to attend Business Association and industry events
Job Location: Remote/Hybrid/In-Office
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