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Senior Director II, Agent‑to‑Agent
Let’s be unstoppable together!
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana , we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana . Learn more at
Role Overview
Circana is seeking a Senior Director II, A2A Lead for North America (NA) to drive the business strategy and requirements behind Circana ’s Agent-to-Agent (A2A) technology enablement. This role translates client and market needs in the NA region into business and technical requirements that shape Circana ’s agentic protocol capabilities, leads client-facing execution of A2A value across NA accounts, and communicates Circana ’s A2A technical architecture to clients throughout the sales cycle.
This role partners closely with Circana ’s Liquid AI, Engineering, and Product teams to co-own prioritization of what gets built next, and produces the regional enablement, demos, and client-facing materials that bring Circana ’s A2A capabilities to life for NA clients and stakeholders.
Job Responsibilities
Strategy & Business Requirements
Translate NA client, market, and account needs into business and technical requirements that inform Circana ’s enterprise A2A prioritization and roadmap
Serve as the NA voice in Circana ’s shared, cross-regional A2A prioritization process, partnering directly with the Liquid AI, Engineering, and Product teams on what gets built next
Partner cross-functionally (Product, Engineering, Security, Legal, and Client Leadership) to drive adoption and value realization of A2A capabilities in region
Regional Enablement
Produce NA-specific enablement materials (demos, mockups, worked examples) that translate Circana ’s A2A capabilities for regional client and internal audiences
Ensure regional enablement content is reviewed against the accuracy and consistency standard maintained centrally for Circana ’s A2A capability and status
Client & Ecosystem Engagement
Serve as the executive lead on client engagements involving A2A capabilities in NA, from early conversations through delivery
Communicate and translate Circana ’s A2A technical architecture and capabilities to clients and prospects throughout the sales cycle, partnering with Liquid AI and Engineering to ensure technical accuracy
Represent NA client and market perspective in cross-functional discussions on security, governance, and data-access requirements for agent interactions
Build Circana ’s credibility as a trusted, forward-looking partner in the AI agent ecosystem with NA clients and prospects
Requirements
Required
Significant experience in a senior, client-facing or strategy role within enterprise SaaS, data/analytics, or technology-driven environments, translating business and client needs into product or technical requirements
Experience defining business or technical requirements for agentic systems and interoperability protocols (e.g., MCP, A2A)
Demonstrated ability to partner effectively with Liquid AI, engineering, and product teams to shape and prioritize a roadmap from a business and commercial perspective; hands-on technical build experience is not required
Strong executive presence, with a track record of leading senior client conversations throughout the sales cycle and representing complex, evolving technical architecture in clear business terms
Comfort operating in ambiguous, fast-changing environments, with the flexibility to adapt scope as Circana ’s approach to agentic technology continues to evolve
Preferred
Familiarity with protocols such as MCP, A2A, and Agent–User Interaction Protocol (AG-UI)
Familiarity with major AI agent ecosystems (e.g., Microsoft Copilot, Google Gemini, Anthropic Claude) from a business or strategic vantage point
Background in data-intensive, analytics-driven SaaS environments
Experience serving CPG, retail, or manufacturing clients in the NA market
Understanding of CPG industry metrics (e.g., market share, distribution, syndicated data) and how they translate to client value
Circana Behaviors
Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:
Stay Curious: Being hungry to learn and grow, always asking the big questions.
Seek Clarity: Embracing complexity to create clarity and inspire action.
Own the Outcome: Being accountable for decisions and taking ownership of our choices.
Center on the Client: Relentlessly adding value for our customers.
Be a Challenger: Never complacent, always striving for continuous improvement.
Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
Commit to each other: Contributing to making Circana a great place to work for everyone.
Location: This position can be located in the following area(s): Remote, US.
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $170,000 to $190,000.
This job is also eligible for bonus pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice . Your current employer will not be contacted without your permission.
You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.
This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.
