Salesforce Marketing and Data Cloud Architect

Minimum Requirements:

• 3+ years of experience working with Marketing Cloud platforms
• Salesforce Marketing Cloud certification (Admin, Consultant, Developer or Email Specialist)
• Technical educational background in a related field (Bachelors degree, Masters degree, etc.)
• Extensive knowledge of database marketing
• Excellent interpersonal and communication skills

The ability to provide quick solutions and recommendations

Responsibilities:

Present interval executive-level Salesforce platform demonstrations, and run through all features (i.e. content builder, journey builder, etc.) upon request.

Set up and configure data models.

Develop scalable solutions based on business objectives, marketing metrics, and tech requirements.

Design platform configuration and data feeds to run effective automated email campaigns.

Act as a hands-on consultant on wide-scale projects including email marketing campaigns, customer service solutions, data segmentation, customer journey, and such.

Identify and troubleshoot platform and data feed-related issues.

Advise teams regarding the latest tech innovations, new business initiatives, third-party solutions, and effective email templates.

Optimize internal processes based on team requests, opportunity gaps, and business requirements.

Communicate project initiatives to relevant stakeholders.

Originally posted on Himalayas